SuperData released a new report on the US digital games market. Here are the interesting points:

  • There are 287 Million Mobile Active Gamers in the U.S.
  • $1.2 Billion in U.S. digital game sales for December 2014
  • 11% Year over on year growth in December 2014, compared to December 2013
  • 17% Growth in mobile digital revenues
  • 10% Increase in console digital sales
  • 10% Decrease in social game revenues
  • Average spend on PS4 was $11.09, down from $20 in November 2014
  • Average spend on Xbox One was $6.88, down from $21 in November 2014
  • Average spend on Steam was $2.35, down from $8 in November 2014

According to Newzoo, the top 100 countries in the world by game revenue includes:

  • 1.7 billion gamers
  • $81.5 billion in revenue for 2014 this year
  • The US is the top country for game revenue in 2014 at $20.5 billion
  • Japan monetizes the most per person online at $120.20

I ran the numbers differently than they did. You can see the ranks of game revenue by country on the left, but I chose to look at it differently. I divided the revenue by the online population of each country. This gave me the RPPO (Revenue Per Person Online) – since I figure this is a good gauge of technology and that these people are also likely playing on mobile devices. Then I ran the ARPD (Average Revenue Per Day) based on that number divided by 365. It results in some interesting data.

For me, this is most interesting for geographic (soft) launches of mobile games. If we can look at how a game monetizes in specific country or two, we can make a more educated guess about how it might monetize given the propensity to spend per country. Of course it isn’t flawless, but it sure does give an interesting set of benchmarks to measure against. Here’s the full list.

RANK COUNTRY POP INTERNET POP REVENUE RPPO ARPD
3 Japan 126,999,808 101,663,346  $       12,219,552,000  $    120.20  $    0.3293
6 Korea 49,512,026 42,629,854  $         3,356,202,000  $      78.73  $    0.2157
1 USA 322,583,006 274,292,330  $       20,484,628,000  $      74.68  $    0.2046
5 United Kingdom 63,489,234 55,476,893  $         3,426,259,000  $      61.76  $    0.1692
13 Australia 23,630,169 20,806,364  $         1,143,044,000  $      54.94  $    0.1505
8 Canada 35,524,732 31,890,552  $         1,717,991,000  $      53.87  $    0.1476
4 Germany 82,652,256 71,080,940  $         3,528,196,000  $      49.64  $    0.1360
20 Switzerland 8,157,896 6,950,527  $            325,731,000  $      46.86  $    0.1284
7 France 64,641,279 56,237,913  $         2,608,818,000  $      46.39  $    0.1271
30 Ireland 4,677,340 3,899,031  $            179,576,000  $      46.06  $    0.1262
25 Norway 5,091,924 4,888,247  $            223,430,000  $      45.71  $    0.1252
21 Austria 8,526,429 7,111,042  $            310,340,000  $      43.64  $    0.1196
9 Italy 61,070,224 36,886,415  $         1,514,067,000  $      41.05  $    0.1125
19 Sweden 9,631,261 9,053,385  $            370,406,000  $      40.91  $    0.1121
88 Iceland 333,135 323,141  $              13,121,000  $      40.60  $    0.1112
71 Luxembourg 536,761 505,736  $              20,535,000  $      40.60  $    0.1112
26 Denmark 5,640,184 5,470,978  $            221,460,000  $      40.48  $    0.1109
29 Finland 5,443,497 5,096,746  $            205,745,000  $      40.37  $    0.1106
10 Spain 47,066,402 37,370,723  $         1,489,366,000  $      39.85  $    0.1092
34 New Zealand 4,551,349 4,164,939  $            140,004,000  $      33.61  $    0.0921
15 Taiwan 23,532,713 19,292,118  $            643,417,000  $      33.35  $    0.0914
97 Malta 430,146 307,812  $                9,872,000  $      32.07  $    0.0879
22 Belgium 11,144,420 9,807,090  $            293,560,000  $      29.93  $    0.0820
17 Netherlands 16,802,463 15,861,525  $            433,195,000  $      27.31  $    0.0748
27 Portugal 10,610,304 7,983,193  $            214,519,000  $      26.87  $    0.0736
2 China 1,393,783,836 701,073,270  $       17,866,677,000  $      25.48  $    0.0698
46 Singapore 5,517,102 4,378,372  $              81,606,000  $      18.64  $    0.0511
14 Mexico 123,799,215 56,130,564  $         1,006,072,000  $      17.92  $    0.0491
92 Cyprus 1,153,058 779,928  $              11,722,000  $      15.03  $    0.0412
67 Slovenia 2,075,592 1,494,426  $              21,206,000  $      14.19  $    0.0389
40 Czech Republic 10,740,468 8,491,414  $            117,774,000  $      13.87  $    0.0380
83 Estonia 1,283,771 1,078,368  $              14,508,000  $      13.45  $    0.0369
50 Hong Kong 7,259,569 5,372,081  $              70,797,000  $      13.18  $    0.0361
12 Russian 142,467,651 88,059,255  $         1,143,197,000  $      12.98  $    0.0356
53 Slovakia 5,454,154 4,830,199  $              60,760,000  $      12.58  $    0.0345
65 Qatar 2,267,916 2,084,215  $              25,549,000  $      12.26  $    0.0336
64 Lithuania 3,008,287 2,223,124  $              27,068,000  $      12.18  $    0.0334
49 Greece 11,128,404 6,899,610  $              79,699,000  $      11.55  $    0.0316
11 Brazil 202,033,670 118,593,764  $         1,339,375,000  $      11.29  $    0.0309
69 Panama 3,926,017 1,970,861  $              20,980,000  $      10.65  $    0.0292
48 Hungary 9,933,173 7,549,211  $              80,322,000  $      10.64  $    0.0292
23 Poland 38,220,543 26,372,175  $            279,656,000  $      10.60  $    0.0291
18 Turkey 75,837,020 37,349,732  $            375,039,000  $      10.04  $    0.0275
80 Latvia 2,041,111 1,605,130  $              15,915,000  $        9.92  $    0.0272
36 Chile 17,772,871 13,789,971  $            132,225,000  $        9.59  $    0.0263
63 Croatia 4,272,044 2,978,469  $              28,209,000  $        9.47  $    0.0259
55 Belarus 9,307,609 5,511,966  $              51,472,000  $        9.34  $    0.0256
38 Romania 21,640,168 13,196,174  $            122,354,000  $        9.27  $    0.0254
58 Bulgaria 7,167,998 4,548,095  $              41,977,000  $        9.23  $    0.0253
73 Uruguay 3,418,694 2,137,709  $              19,473,000  $        9.11  $    0.0250
24 Argentina 41,803,125 27,004,819  $            243,946,000  $        9.03  $    0.0247
86 TFYR Macedonia 2,108,434 1,572,892  $              13,238,000  $        8.42  $    0.0231
57 Serbia 9,468,378 5,586,343  $              46,297,000  $        8.29  $    0.0227
56 Israel 7,822,107 6,323,391  $              47,912,000  $        7.58  $    0.0208
33 Saudi Arabia 29,369,428 19,677,517  $            143,522,000  $        7.29  $    0.0200
99 Bahrain 1,344,111 1,236,582  $                8,872,000  $        7.17  $    0.0197
72 Costa Rica 4,937,755 2,876,736  $              20,216,000  $        7.03  $    0.0193
52 United Arab Emirates 9,445,624 8,973,343  $              62,819,000  $        7.00  $    0.0192
43 Peru 30,769,077 13,107,627  $              88,903,000  $        6.78  $    0.0186
82 Puerto Rico 3,683,601 2,144,961  $              14,535,000  $        6.78  $    0.0186
28 Colombia 48,929,706 31,589,018  $            209,041,000  $        6.62  $    0.0181
70 Oman 3,926,492 3,121,561  $              20,618,000  $        6.61  $    0.0181
74 Kuwait 3,479,371 2,963,728  $              18,644,000  $        6.29  $    0.0172
90 Albania 3,185,413 2,048,858  $              12,481,000  $        6.09  $    0.0167
39 Ukraine 44,941,303 19,630,361  $            118,604,000  $        6.04  $    0.0166
59 Ecuador 15,982,551 6,806,968  $              40,869,000  $        6.00  $    0.0164
42 Venezuela 30,851,343 15,953,229  $              89,000,000  $        5.58  $    0.0153
93 Libya 6,253,452 1,974,840  $              10,981,000  $        5.56  $    0.0152
81 Bosnia and Herzegovina 3,824,746 2,857,850  $              15,627,000  $        5.47  $    0.0150
60 Dominican Republic 10,528,954 6,089,947  $              33,063,000  $        5.43  $    0.0149
98 Jamaica 2,798,837 1,749,553  $                9,327,000  $        5.33  $    0.0146
78 Lebanon 4,965,914 3,749,265  $              16,933,000  $        4.52  $    0.0124
95 Paraguay 6,917,579 2,313,238  $              10,200,000  $        4.41  $    0.0121
96 El Salvador 6,383,752 2,470,512  $              10,043,000  $        4.07  $    0.0111
87 Cuba 11,258,597 3,429,369  $              13,208,000  $        3.85  $    0.0106
45 Malaysia 30,187,896 22,520,170  $              81,861,000  $        3.64  $    0.0100
91 Guatemala 15,859,714 3,711,173  $              12,433,000  $        3.35  $    0.0092
62 Kazakhstan 16,606,878 9,758,202  $              30,491,000  $        3.12  $    0.0086
44 South Africa 53,139,528 28,179,892  $              85,101,000  $        3.02  $    0.0083
84 Bolivia 10,847,664 4,617,851  $              13,622,000  $        2.95  $    0.0081
51 Thailand 67,222,972 21,578,574  $              63,628,000  $        2.95  $    0.0081
35 Vietnam 92,547,959 44,728,429  $            131,242,000  $        2.93  $    0.0080
76 Syrian Arab Republic 21,986,615 6,134,266  $              17,524,000  $        2.86  $    0.0078
47 Iran 78,470,222 28,249,280  $              80,384,000  $        2.85  $    0.0078
37 Egypt 83,386,739 43,819,731  $            122,434,000  $        2.79  $    0.0077
79 Azerbaijan 9,514,887 5,956,319  $              16,110,000  $        2.70  $    0.0074
54 Morocco 33,492,909 19,760,816  $              53,322,000  $        2.70  $    0.0074
32 Indonesia 252,812,245 54,405,195  $            146,684,000  $        2.70  $    0.0074
16 India 1,267,401,849 223,062,725  $            582,853,000  $        2.61  $    0.0072
85 Tunisia 11,116,899 5,127,114  $              13,302,000  $        2.59  $    0.0071
75 Algeria 39,928,947 7,063,431  $              17,836,000  $        2.53  $    0.0069
41 Philippines 100,096,496 48,526,781  $            115,611,000  $        2.38  $    0.0065
94 Angola 22,137,261 4,706,382  $              10,667,000  $        2.27  $    0.0062
31 Nigeria 178,516,904 74,584,362  $            152,824,000  $        2.05  $    0.0056
100 Sri Lanka 21,445,775 5,333,564  $                8,857,000  $        1.66  $    0.0045
66 Uzbekistan 29,324,920 14,416,131  $              21,900,000  $        1.52  $    0.0042
61 Pakistan 185,132,926 21,993,792  $              30,505,000  $        1.39  $    0.0038
89 Sudan 38,764,090 9,691,023  $              12,692,000  $        1.31  $    0.0036
77 Bangladesh 158,512,570 14,107,619  $              17,555,000  $        1.24  $    0.0034
68 Kenya 45,545,980 18,355,030  $              21,151,000  $        1.15  $    0.0032

According to NPD, 2012 digital game sales were:

  • U.S. -$5.9 billion (40 percent of total U.S. dollars spent on games, up from 28 percent in 2010)
  • U.K. – $1.7 billion
  • Germany – $1.4 billion
  • France – $1 billion.

For 2012, the U.S. breaks down as:

  • New retail games – $7.1 billion
  • Used games – $1.59 billion
  • Digital games and DLC -$2.22 billion
  • Game subscriptions – $1.05 billion
  • Social network games – $544 million
  • Game rentals -$198 million
  • Mobile games -$2.11 billion
  • Digital full games and DLC combined grew 33.9 percent for the year
  • Subscriptions grew 12.9 percent
  • Mobile games grew 10.4 percent
Here are some other random points and findings from the analyst panel at GDC 2013:
  • The UK has the highest percentage of console players
  • France prefers portable consoles
  • Germany prefers computers
  • US is most partial to gaming on mobile and tablet platforms
  • In the US, 27 percent of mobile gamers pay
  • In Europe, 40 percent of mobile gamers pay
  • U.K. average spending on mobile games is $16
  • U.S. average spending on mobile games is $9
  • In China, Mobile game spending is projected to reach$1 billion this year, and $2.8 billion in 2016.

I just got some new data points on the video game industry in Turkey:

  • Turkey has a population of 78 million people, with 50 percent under 25 years old
  • 33 percent of the population of Turkey has Facebook accounts
  • 92 percent of the total population has a mobile phone, 30 percent of which are smartphone users
  • Turkey has seen a 25 percent increase in video games sales 2009-2011
  • 28 percent of the population plays video games
  • Turkey has 22,500 cyber cafés
  • 40 percent of the population has internet access at home, 72 percent of which are playing games
  • 52 percent of the gaming population pays for games

According to a new report from Newzoo:

  • The number of American social gamers is 88.9 million, of which, 19 million are paying users
  • There number of social gamers in brazil is 29 million, of which 8.1 million are paying users and growing at 26.1 percent year-over-year
    Almost half of the 200 million Brazilians now have access to the internet
  • 28% of social network gamers in Brazil spend money on social games, higher than the 21% share in the US

Key Facts on Demographics & Preferences of Brazilan Social Gamers

  • Players consist of an equal amount of men and women (49% v 51%) but when it comes to payers, males dominate (56% v 44%)
  • In Brazil, 21-35 year olds makeup the largest portion of players (47%) and payers (50%)
  • 86% of Brazilian social network gamers play on Facebook and 31% play on Orkut
  • 38% of social gamers in Brazil social games developer Zynga, making it the most recognized international publisher brand, followed by GameHouse (19%) and King.com (17%)
  • Strategy is the most popular genre in both Brazil and the US
  • “Core” genres make up the top three in Brazil with action/adventure and race games in 2nd and 3rd place compared to “Casual” genres Puzzles and Quizzes/Trivia in the US.

NPD Group released new data:

  • 40 percent of people who have played an upgradable freemium game have made an in-game payment to extend or enhance the experience
  • Women and girls are “significantly more likely” to play freemium games than men
  • Men are more likely to pay than women
  • 38 percent of the U.S. population currently plays some form of freemium game
  • The majority of those who pay choose to do so within the first month of playing a game
  • Females are more likely to continue playing a freemium game after the initial try
  • Males 13 to 34 are most likely to abandon freemium games after initially trying it

PopCap Games announced the results of the National Gamers Surveys which found more than half of all adults in the United Kingdom, France and Germany play games.

  • Over 153 million men and women are estimated to play consoles, casual games, social network games and mobile games
  • Gamers split their time between all types of devices – but spend more money on console games
  • The United Kingdom has the highest ratio of gamers, with 68% of men and 59% of women playing games
  • In Germany, 63% of men and 54% of women play games
  • In France, 61% of men and 52% of women play games
  • The French that spend the most money per player, spending an average of £22.3 per month
  • Players in the United States spend an average of £17.5 each month
  • In the United Kingdom players spend an average of £18.6 per player
  • Germans spend £13.9 per month
  • In Europe, games are most popular in the age group  between 10 and 20-years-old, with 87% of 10 – 20-year-olds in in the U.K., 81% in France and 78% in Germany all playing games
  • Behind the US, which spends £13.2bn per year on gaming, the biggest gaming economy is Germany (£4bn from 24m payers), followed by the United Kingdom (£3.6bn from 16.1m payers), and France (£2.8bn from 10.4m payers)
  • European gamers spend more money towards gaming on console games than on casual, social or mobile gaming, with German gamers spending 34% of their gaming money (£4bn 2011 estimate) on console games compared to 8% on casual game sites, 4% on social networks and 8% on mobile games
  • U.K. gamers spend 44% of their gaming money (£3.6bn) on console games compared to 11% on casual game sites, 6% on social networks and 10% on mobile games
  • French gamers also spend 44% of their gaming money (£2.8bn) on console games compared to 10% on casual game sites, 6% on social networks and 10% on mobile games

The research was conducted by Newzoo in co-operation with Survey Sampling International Inc.

Niko Partners, a research firm, has today released their annual review and five-year market forecast of the video game industry in China.
  • China’s Online Games Industry sees  
    21.4% growth-rate in 2011

  • Niko Partners estimates market size in China as $5.8 billion for 2011.

  • The market was $4.8 billion last year.
  • 2009 was the first year to see games on social networking sites in China, generating $80 million in revenues by Niko’s estimate.
  • By 2010, the amount of revenue generated from these social networking games had reached $500 million.
  • Niko Partners forecasts continued growth through 2015.

For additional information on Niko’s 2011 China’s Games Industry Annual Review and Five-Year Forecast Report, including a table of contents, please visit: http://www.nikopartners.com/researchstore.