At Unite Europe on July 10, 2017, Alden Krol gave an update on the Steam platform including features, data and plans.

Steam has:

67 Million Monthly Active Players (MAU)

33 Million Daily Active Players (DAU)

1.5 million new accounts per month (making a purchase)

Regional Breakdown

North America 34%
Latin America 3%
Russian Territories 5%
Oceania (Australia, New Zealand) 4%
Western Europe 29%
Asia 17%
Other (Middle East, Africa, Rest of World) 8%

Zorka.mobi and Adjust released a report on the Russian mobile market for games. You can get the report here.

  • The total revenue of the Russian gaming industry was $1.4 billion USD in 2016 (Source: NewZoo)
  • Russian mobile game revenue was $699.3 million USD in 2016.
  • It’s expected to grow at a CAGR of 12.5% per year
  • Russia has 152,528,000 Gamers
  • 80% of Russian Gamers are Male
  • The Russian mobile market average ARPU is $4.90 USD
  • Android users are retained longer, but monetize less than iOS
  • iOS TOP-10 – 25,000 daily installs (need 80,000 installs in 3-5 days to chart)
  • Android TOP-10 – 40,000 daily installs (need 150,000 installs in 3-5 days to chart)

DFC Intelligence predicts 2016 game software sales to reach $79 billion. This is 8% higher than 2015.

  • Video Game Software Sales will be $98 billion in 2020
  • The market is seeing a CAGR of more than 5 percent
  • The PC Game Market in Asia, North America and Europe will grow to $40 billion by 2020
  • The PC Game Market in Asia, North America and Europe was $30 billion in 2015

India is clearly the next untapped market for games. I’ve heard a lot of interesting figures lately, but the market is dominated in the mobile space by Android at around 73 percent of the addressable market. I’ve also heard that India is also more accustomed to subscription based games and micro-transactions are something they are getting more comfortable with, so expect micro-transaction models to grow. Other interesting data includes:

  • The market for Digital Games in India is $853.9 Million in 2015
  • Mobile is 49 percent of the market, or around $416 Million today
  • Mobile is growing at a 64 percent growth rate year-over-year
  • By 2015, the mobile market for games in India is expected to be around $832 Million
  • There are approximately 185 Million mobile gamers in India in 2015
  • ARPPU in India for mobile games in October 2015 was $13.07 with a 1.53 percent conversion rate from player to payer
  • Digital console is 2.7% of the market today
  • MMO games are 28 percent of the market, with Free-to-Play MMO games comprising 21 percent of the total market
  • Cost-per-install in India is $0.74 for Android
  • Cost-per-install in India is $1.26 for iOS

According to the Game Publishers Association, China (GPC):

  • China had 517 million gamers as of this time last year
  • 147 million of those players are core gamers
  • There were 358 million mobile gamers in China in 2014
  • The U.S. is now the top market by revenue for mobile games

According to Global Mobile Game Confederation (GMGC):

  • China will become the largest market for mobile games in 2016 with estimated revenue of $7.7 billion
  • The U.S. will reach $7.3 billion in mobile game revenue in 2016
  • The mobile game market in China will reach $9.3 billion in 2017
  • The mobile game market in the U.S. will reach $8.2 billion in 2017