SuperData released a new report on the US digital games market. Here are the interesting points:

  • There are 287 Million Mobile Active Gamers in the U.S.
  • $1.2 Billion in U.S. digital game sales for December 2014
  • 11% Year over on year growth in December 2014, compared to December 2013
  • 17% Growth in mobile digital revenues
  • 10% Increase in console digital sales
  • 10% Decrease in social game revenues
  • Average spend on PS4 was $11.09, down from $20 in November 2014
  • Average spend on Xbox One was $6.88, down from $21 in November 2014
  • Average spend on Steam was $2.35, down from $8 in November 2014

According to Newzoo, the top 100 countries in the world by game revenue includes:

  • 1.7 billion gamers
  • $81.5 billion in revenue for 2014 this year
  • The US is the top country for game revenue in 2014 at $20.5 billion
  • Japan monetizes the most per person online at $120.20

I ran the numbers differently than they did. You can see the ranks of game revenue by country on the left, but I chose to look at it differently. I divided the revenue by the online population of each country. This gave me the RPPO (Revenue Per Person Online) – since I figure this is a good gauge of technology and that these people are also likely playing on mobile devices. Then I ran the ARPD (Average Revenue Per Day) based on that number divided by 365. It results in some interesting data.

For me, this is most interesting for geographic (soft) launches of mobile games. If we can look at how a game monetizes in specific country or two, we can make a more educated guess about how it might monetize given the propensity to spend per country. Of course it isn’t flawless, but it sure does give an interesting set of benchmarks to measure against. Here’s the full list.

RANK COUNTRY POP INTERNET POP REVENUE RPPO ARPD
3 Japan 126,999,808 101,663,346  $       12,219,552,000  $    120.20  $    0.3293
6 Korea 49,512,026 42,629,854  $         3,356,202,000  $      78.73  $    0.2157
1 USA 322,583,006 274,292,330  $       20,484,628,000  $      74.68  $    0.2046
5 United Kingdom 63,489,234 55,476,893  $         3,426,259,000  $      61.76  $    0.1692
13 Australia 23,630,169 20,806,364  $         1,143,044,000  $      54.94  $    0.1505
8 Canada 35,524,732 31,890,552  $         1,717,991,000  $      53.87  $    0.1476
4 Germany 82,652,256 71,080,940  $         3,528,196,000  $      49.64  $    0.1360
20 Switzerland 8,157,896 6,950,527  $            325,731,000  $      46.86  $    0.1284
7 France 64,641,279 56,237,913  $         2,608,818,000  $      46.39  $    0.1271
30 Ireland 4,677,340 3,899,031  $            179,576,000  $      46.06  $    0.1262
25 Norway 5,091,924 4,888,247  $            223,430,000  $      45.71  $    0.1252
21 Austria 8,526,429 7,111,042  $            310,340,000  $      43.64  $    0.1196
9 Italy 61,070,224 36,886,415  $         1,514,067,000  $      41.05  $    0.1125
19 Sweden 9,631,261 9,053,385  $            370,406,000  $      40.91  $    0.1121
88 Iceland 333,135 323,141  $              13,121,000  $      40.60  $    0.1112
71 Luxembourg 536,761 505,736  $              20,535,000  $      40.60  $    0.1112
26 Denmark 5,640,184 5,470,978  $            221,460,000  $      40.48  $    0.1109
29 Finland 5,443,497 5,096,746  $            205,745,000  $      40.37  $    0.1106
10 Spain 47,066,402 37,370,723  $         1,489,366,000  $      39.85  $    0.1092
34 New Zealand 4,551,349 4,164,939  $            140,004,000  $      33.61  $    0.0921
15 Taiwan 23,532,713 19,292,118  $            643,417,000  $      33.35  $    0.0914
97 Malta 430,146 307,812  $                9,872,000  $      32.07  $    0.0879
22 Belgium 11,144,420 9,807,090  $            293,560,000  $      29.93  $    0.0820
17 Netherlands 16,802,463 15,861,525  $            433,195,000  $      27.31  $    0.0748
27 Portugal 10,610,304 7,983,193  $            214,519,000  $      26.87  $    0.0736
2 China 1,393,783,836 701,073,270  $       17,866,677,000  $      25.48  $    0.0698
46 Singapore 5,517,102 4,378,372  $              81,606,000  $      18.64  $    0.0511
14 Mexico 123,799,215 56,130,564  $         1,006,072,000  $      17.92  $    0.0491
92 Cyprus 1,153,058 779,928  $              11,722,000  $      15.03  $    0.0412
67 Slovenia 2,075,592 1,494,426  $              21,206,000  $      14.19  $    0.0389
40 Czech Republic 10,740,468 8,491,414  $            117,774,000  $      13.87  $    0.0380
83 Estonia 1,283,771 1,078,368  $              14,508,000  $      13.45  $    0.0369
50 Hong Kong 7,259,569 5,372,081  $              70,797,000  $      13.18  $    0.0361
12 Russian 142,467,651 88,059,255  $         1,143,197,000  $      12.98  $    0.0356
53 Slovakia 5,454,154 4,830,199  $              60,760,000  $      12.58  $    0.0345
65 Qatar 2,267,916 2,084,215  $              25,549,000  $      12.26  $    0.0336
64 Lithuania 3,008,287 2,223,124  $              27,068,000  $      12.18  $    0.0334
49 Greece 11,128,404 6,899,610  $              79,699,000  $      11.55  $    0.0316
11 Brazil 202,033,670 118,593,764  $         1,339,375,000  $      11.29  $    0.0309
69 Panama 3,926,017 1,970,861  $              20,980,000  $      10.65  $    0.0292
48 Hungary 9,933,173 7,549,211  $              80,322,000  $      10.64  $    0.0292
23 Poland 38,220,543 26,372,175  $            279,656,000  $      10.60  $    0.0291
18 Turkey 75,837,020 37,349,732  $            375,039,000  $      10.04  $    0.0275
80 Latvia 2,041,111 1,605,130  $              15,915,000  $        9.92  $    0.0272
36 Chile 17,772,871 13,789,971  $            132,225,000  $        9.59  $    0.0263
63 Croatia 4,272,044 2,978,469  $              28,209,000  $        9.47  $    0.0259
55 Belarus 9,307,609 5,511,966  $              51,472,000  $        9.34  $    0.0256
38 Romania 21,640,168 13,196,174  $            122,354,000  $        9.27  $    0.0254
58 Bulgaria 7,167,998 4,548,095  $              41,977,000  $        9.23  $    0.0253
73 Uruguay 3,418,694 2,137,709  $              19,473,000  $        9.11  $    0.0250
24 Argentina 41,803,125 27,004,819  $            243,946,000  $        9.03  $    0.0247
86 TFYR Macedonia 2,108,434 1,572,892  $              13,238,000  $        8.42  $    0.0231
57 Serbia 9,468,378 5,586,343  $              46,297,000  $        8.29  $    0.0227
56 Israel 7,822,107 6,323,391  $              47,912,000  $        7.58  $    0.0208
33 Saudi Arabia 29,369,428 19,677,517  $            143,522,000  $        7.29  $    0.0200
99 Bahrain 1,344,111 1,236,582  $                8,872,000  $        7.17  $    0.0197
72 Costa Rica 4,937,755 2,876,736  $              20,216,000  $        7.03  $    0.0193
52 United Arab Emirates 9,445,624 8,973,343  $              62,819,000  $        7.00  $    0.0192
43 Peru 30,769,077 13,107,627  $              88,903,000  $        6.78  $    0.0186
82 Puerto Rico 3,683,601 2,144,961  $              14,535,000  $        6.78  $    0.0186
28 Colombia 48,929,706 31,589,018  $            209,041,000  $        6.62  $    0.0181
70 Oman 3,926,492 3,121,561  $              20,618,000  $        6.61  $    0.0181
74 Kuwait 3,479,371 2,963,728  $              18,644,000  $        6.29  $    0.0172
90 Albania 3,185,413 2,048,858  $              12,481,000  $        6.09  $    0.0167
39 Ukraine 44,941,303 19,630,361  $            118,604,000  $        6.04  $    0.0166
59 Ecuador 15,982,551 6,806,968  $              40,869,000  $        6.00  $    0.0164
42 Venezuela 30,851,343 15,953,229  $              89,000,000  $        5.58  $    0.0153
93 Libya 6,253,452 1,974,840  $              10,981,000  $        5.56  $    0.0152
81 Bosnia and Herzegovina 3,824,746 2,857,850  $              15,627,000  $        5.47  $    0.0150
60 Dominican Republic 10,528,954 6,089,947  $              33,063,000  $        5.43  $    0.0149
98 Jamaica 2,798,837 1,749,553  $                9,327,000  $        5.33  $    0.0146
78 Lebanon 4,965,914 3,749,265  $              16,933,000  $        4.52  $    0.0124
95 Paraguay 6,917,579 2,313,238  $              10,200,000  $        4.41  $    0.0121
96 El Salvador 6,383,752 2,470,512  $              10,043,000  $        4.07  $    0.0111
87 Cuba 11,258,597 3,429,369  $              13,208,000  $        3.85  $    0.0106
45 Malaysia 30,187,896 22,520,170  $              81,861,000  $        3.64  $    0.0100
91 Guatemala 15,859,714 3,711,173  $              12,433,000  $        3.35  $    0.0092
62 Kazakhstan 16,606,878 9,758,202  $              30,491,000  $        3.12  $    0.0086
44 South Africa 53,139,528 28,179,892  $              85,101,000  $        3.02  $    0.0083
84 Bolivia 10,847,664 4,617,851  $              13,622,000  $        2.95  $    0.0081
51 Thailand 67,222,972 21,578,574  $              63,628,000  $        2.95  $    0.0081
35 Vietnam 92,547,959 44,728,429  $            131,242,000  $        2.93  $    0.0080
76 Syrian Arab Republic 21,986,615 6,134,266  $              17,524,000  $        2.86  $    0.0078
47 Iran 78,470,222 28,249,280  $              80,384,000  $        2.85  $    0.0078
37 Egypt 83,386,739 43,819,731  $            122,434,000  $        2.79  $    0.0077
79 Azerbaijan 9,514,887 5,956,319  $              16,110,000  $        2.70  $    0.0074
54 Morocco 33,492,909 19,760,816  $              53,322,000  $        2.70  $    0.0074
32 Indonesia 252,812,245 54,405,195  $            146,684,000  $        2.70  $    0.0074
16 India 1,267,401,849 223,062,725  $            582,853,000  $        2.61  $    0.0072
85 Tunisia 11,116,899 5,127,114  $              13,302,000  $        2.59  $    0.0071
75 Algeria 39,928,947 7,063,431  $              17,836,000  $        2.53  $    0.0069
41 Philippines 100,096,496 48,526,781  $            115,611,000  $        2.38  $    0.0065
94 Angola 22,137,261 4,706,382  $              10,667,000  $        2.27  $    0.0062
31 Nigeria 178,516,904 74,584,362  $            152,824,000  $        2.05  $    0.0056
100 Sri Lanka 21,445,775 5,333,564  $                8,857,000  $        1.66  $    0.0045
66 Uzbekistan 29,324,920 14,416,131  $              21,900,000  $        1.52  $    0.0042
61 Pakistan 185,132,926 21,993,792  $              30,505,000  $        1.39  $    0.0038
89 Sudan 38,764,090 9,691,023  $              12,692,000  $        1.31  $    0.0036
77 Bangladesh 158,512,570 14,107,619  $              17,555,000  $        1.24  $    0.0034
68 Kenya 45,545,980 18,355,030  $              21,151,000  $        1.15  $    0.0032

Sony recently put out more numbers on the success of the PlayStation 4 in the market so far. There are:

  • 4.2 million PlayStation 4’s were sold in 2013
  • 2 Million PlayStation Plus Accounts
  • 150 Million PlayStation Network Accounts

The high attach rate – almost 50 percent is an excellent sign of future growth for PlayStation Plus. The Instant Game Collection and ongoing free games match the offering of the Xbox Live Gold program from Microsoft. Since this generation is expensive and there are few titles available at launch, it’s going to be important for Sony to continue to offer great content on a regular basis digitally. I expect the product line-up to increase significantly in Q3-Q4 as more developers are getting development kits and middleware meets the demands of the market.

According to Spil Games 2013 Online Gaming Report:

  •  1.2 billion people play games around the world
  • 17% of all people on Earth are gamers
  • The global games market is currently $70.4 billion and is expected to
  • grow at 6% a year
  • 700 million people play games online
  • The audience is 54% male/46% female
  • The US mobile gaming audience will reach 162.4 million people by 2015

The report can be downloaded here.

According to NPD, 2012 digital game sales were:

  • U.S. -$5.9 billion (40 percent of total U.S. dollars spent on games, up from 28 percent in 2010)
  • U.K. – $1.7 billion
  • Germany – $1.4 billion
  • France – $1 billion.

For 2012, the U.S. breaks down as:

  • New retail games – $7.1 billion
  • Used games – $1.59 billion
  • Digital games and DLC -$2.22 billion
  • Game subscriptions – $1.05 billion
  • Social network games – $544 million
  • Game rentals -$198 million
  • Mobile games -$2.11 billion
  • Digital full games and DLC combined grew 33.9 percent for the year
  • Subscriptions grew 12.9 percent
  • Mobile games grew 10.4 percent
Here are some other random points and findings from the analyst panel at GDC 2013:
  • The UK has the highest percentage of console players
  • France prefers portable consoles
  • Germany prefers computers
  • US is most partial to gaming on mobile and tablet platforms
  • In the US, 27 percent of mobile gamers pay
  • In Europe, 40 percent of mobile gamers pay
  • U.K. average spending on mobile games is $16
  • U.S. average spending on mobile games is $9
  • In China, Mobile game spending is projected to reach$1 billion this year, and $2.8 billion in 2016.

According to NPD, and their latest report, Core Gaming 2013, within the US population ages 9 and older, almost half play video games on core gaming device.

  • Only 14 percent, or 37.5 million people, would be considered a core gamer*
  • Ages 9-17 are most likely to be a core gamer (26 percent)
  • Ages 18-34 are the next largest group of core gamers (21 percent)

Over the past year

  • 88 percent of core gamers state they purchased new physical games
  • 78 percent purchased physical used games
  • 70 percent purchased digital full games

*Core Gamers were described as playing Action, Adventure, Fighting, Flight, Massively Multi-Player, Racing, Real Time Strategy, Role-Playing, Shooter, or Sport games on a PlayStation 3, Xbox 360, PC or a Mac, and spending 5 hours or more per week gaming on any of these devices.

There are now 76 Million Xbox 360’s according to a post on AllThingsD. Other interesting data points for the platform include:

  • 38 percent of Xbox users are women
  • More than 51 percent of Xbox users have kids
  • U.S. Xbox account holders use the devices for 87 hours per month
  • As of last March, non-game usage — fitness, entertainment content from partners like HBO and Netflix, etc. — started outpacing game usage on a yearly basis
  • There was a 57 percent year-over-year growth in entertainment usage
  •  24 million Kinect devices have been sold, up from 20 million last year
  • There are 46 million Xbox Live accounts, up from 40 million last year

IESherpa Opinion: As the 360 continues to thrive, the focus for Microsoft is clearly general consumers that are looking to watch Netflix and other on demand video apps. Games were the Trojan Horse, enabling the platform’s transition into a Web TV hub and central digital media center in the living room.

 

A new research firm called FADE has released estimated sales numbers for the top XBLA games of 2012. Here’s their estimates in terms of units and revenue on the XBLA platform. From personal experience, hitting the 10K, 50K and 100K sales marks on XBLA has become harder over time since the store has been redesigned multiple times. The effect has been XBLA becoming an increasingly less effective sales channel since the majority of traffic is on the platform to play movies via Netflix:

Estimated Top Ten XBLA Titles in 2012, Ordered by Gross Revenues

  • Minecraft (4J Studios) (Notchtacular) – 4,997,000 Units / $97,388,000
  • Trials Evolution (RedLynx, LTD) (owned by Ubisoft) – 1,002,000 Units / $14,298,000
  • The Walking Dead (TellTale Games) (Yeah! Dan Connors and Kevin Bruner) – 2,615,000 Units / $10,277,000
  • Counterstrike: GO (Valve) – 273,000 Units / $3,973,000
  • Castle Crashers (The Behemoth) – 252,000 Units / $3,778,000
  • Gotham City Impostors (Monolith Productions) (A Warner company) – 258,000 / $3,698,000
  • I Am Alive (Ubisoft) – 245,000 Units / $3,609,000
  • Tony Hawk’s PS HD (Robomodo) – 226,000 Units / $3,261,000
  • Alan Wake’s American Nightmare (Remedy Entertainment) (Matias and Oskari and the crew making awesome!) – 206,000 Units / $2,903,000
  • Trials HD (RedLynx, LTD) (Ubisoft SD) – 203,000 / $2,799,000