New research from The Diffusion Group (TDG) finds that one-third of U.S. broadband households now use a game console that is connected to the Internet:

  • 78% of PS3s are online
  • 73%of Xbox 360s are online
  • 54% of Wiis are online

IE Sherpa Opinion: Data isn’t available on the ARPPU from digital purchases on any of the platforms, however having purchased from each of the systems, XBLA and PSN are very similar in how easy it is to transact. My preference would actually be PSN since you don’t have to purchase points that tend to result in small unused balances in your account. This is the easiest for consumers with a credit card. The Wii is the most difficult to navigate and given the audience should be the easiest to purchase on, but it isn’t.

PriceWaterhouseCooopers estimated that the online games market across the Asia-Pacific region:

  • Will grow at a 13.3 percent CAGR
  • The market will be $5.6 billion in 2012
  • Broadband penetration is the driving force