Niko Partners released their Southeast Asia Gamer Segmentation Study today. Niko is the premier market research agency for video game research and insights for China and Southeast Asia and we have long relied upon Lisa Cosmas Hanson and her team for excellent data. I recommend them highly to anyone looking for deeper knowledge in the region. Here’s some of the key findings:

  • Southeast Asian gamers prefer games that foster community, teamwork, and competition.
  • 60% of GSEA gamers are strongly drawn to esports.
  • 42% of GSEA gamers fall into the segment of competitive arena gamers, who love esports and who spend the most of all the segments ($15.8/month on PC games, and $10.1/month on mobile games).

GDC is coming up and one session that should be relevant to anyone making a large game that needs the ability scale is on Friday, March 22nd at 1:30 PM in room 2000. Here’s a link to the announcement. Game development veterans from Boss Fight Entertainment, Certain Affinity, and Intel will be answering questions collected online for anyone interested in client/server architecture.

This is an approach to audience participation that takes full advantage of social media where anyone can ask a question here: https://www.leaseweb.com/events/game-developers-conference-sf-2019, or on Twitter @GamesNetworker using the hashtag #GDCBackendAMA.

After the session, Leaseweb has promised to post the responses in a blog post on their site. Maybe we can get someone there to live tweet the session.

 

According to VentureBeat :

  • PlayStation 4 has now reached 82.2 Million units sold
  • Sony expects to sell another 13.8 Million
  • The estimate is 96 Million units sold by the end of Sony’s Q4 March 31, 2019
  • IESherpa estimates that Sony will surpass 100 Million units sold in mid-July 2019