There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:
For Tarsnap, ARPU is slightly more than $3/month. About 50% of users are less than $0.15/month, about 70% of users are less than $1/month, about 85% are less than $3/month. The top 15% are responsible for about 85% of the total revenue.
A new study by Juniper Research estimates that revenues from mobile content and applications in North America will reach $10 billion by 2015 up from $4.0 billion in 2009
Other findings include:
• Competition in the Canadian wireless market is heating up as new carriers launch HSPA networks
• The future of Mobile TV in North America is in streaming content as consumers embrace on-demand viewing
VGMarket and PlaySpan, released their 2010 Digital Goods Report on Wednesday. The report reveals consumer behavior patterns among existing customers of third-party and first-party online game marketplaces.
The median spent on digital goods in 2009 was:
$50 per year for Social Networks
$40 per year for MMOs
$40 per year for Casual Games
$40 per year for Free to Play Games
$37 per year for PC Games with Online Play
$20 per year for Console Games with Online Play
Other key points include:
32% of respondents made purchases within social networks
Males are playing significantly more games and are the primary drivers of total digital goods sales
North American women 25 and older are spending disproportionately large sums of money on digital goods
The average female spent $55 dollars on Social Network games compared to $30 for males
According to NPD, new retail game sales were $10.5 billion in 2009. If you add used video games, rentals, subscriptions, digital game downloads, DLC, and mobile games, there is an additional $4.5 – $4.75 billion in sales.