According to the Korea Game Development & Promotion Institute (KGDI) the games market in Korea will be 4 trillion won (US$3.39 billion) for the first time this year
- Fastest-growing segment of the Canadian market
- 20.2 percent CAGR
- Market of $346 million in 2012
PriceWaterhouseCooopers estimated that the online games market across the Asia-Pacific region:
- Will grow at a 13.3 percent CAGR
- The market will be $5.6 billion in 2012
- Broadband penetration is the driving force
Welcome to the blog. My name is Sean Kauppinen and I’ve been in the games industry for more than 17 years. I’m constantly looking for research and data on the industry and wanted to create this blog so that anyone interested in finding out the size of the market could get the data quickly and easily. I’ve added information and presentations on launching games and other topics that might be of interest. Thanks for taking the time to visit, and definitely let me know if you have any questions.
The Nintendo DS came out in South Korea last year and since then Nintendo has seen sales of:
- 1.4 million units of the DS system
- 2.6 million software units
- 20 DS titles will be available in South Korea over the next 12 months
It’s still a relatively small market given the 1.75 game-to-DS attach rate. According to Forbes, Nintendo is taking the DS to Taiwan and China later this year.
- “Industry revenue for dedicated console and handheld hardware and software attained an unprecedented high of $46.4 billion in 2007 and will grow 22.9% in 2008 to reach $57.1 billion.”
This research report actually came out before the DFC Intelligence report, but given two analysts have estimated the $57 Billion number, it’s probably safe to use.
- 27% of new US console sales are being sold to households that do not currently own a game console
- By the end of 2008, 44% of US households will own a console, up from 37% in 2007
- NPD is estimating the market at $21 Billion to $23 Billion in 2008 which represents 16.6%-27.7% growth over 2007
- 25 Million consoles have been sold in the US in the past 2 1/2 years
- There are at least 26.5 million interactive gamers in the UK
- In 2007, the UK games software market (as opposed to the games development market) recorded a 26% growth at retail to reach $1.7 billion
The UK recently lost its #3 status in game development as Canada took the slot. Canada has long had subsidies in Montreal that pay a significant portion of an employees salary and taxes. This has been a major incentive that has benefited Ubisoft and Electronic Arts among others.
eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. The global in-game advertising market is poised to grow to a $2B global industry by 2012.
The latest Nielsen study also showed that 82% of consumers react positively to receiving contextual in-game ads during game play.
According to Niko Partners, the leading analyst firm on the Chinese market, China’s gaming industry is really taking off over the next several years:
- China’s 46 million gamers spent $1.7 billion on online games in 2007, up 71% from 2006
- Advanced casual and casual online games made up 21% of the total
- Online revenue is expected to reach $2.5 billion in 2008 and $6 billion in 2012, for a 29% compound annual growth rate in the five-year period