- The market for VR hardware is predicted to be $20 Billion in 2020
- The market for VR software is predicted to be $50 Billion in 2020
- The total VR market for software and hardware will be $6.7 billion in 2016
I get asked a lot about what the best format is for a company presentation in the games industry. So, after doing a few hundred of these over the past few years, I’ve pulled together a template that gives studios a recommended outline and order for this.
As part of this, there’s also a template for pitching a game. If you just need a company deck (not for investors – you need financials), just leave off the game pitch section.
India is clearly the next untapped market for games. I’ve heard a lot of interesting figures lately, but the market is dominated in the mobile space by Android at around 73 percent of the addressable market. I’ve also heard that India is also more accustomed to subscription based games and micro-transactions are something they are getting more comfortable with, so expect micro-transaction models to grow. Other interesting data includes:
According to GamesIndustry.biz, Sony now has an install base of 30.2 Million PlayStation 4 consoles.
I gave this talk at OrlandoIx 2015 as the game industry keynote. I’ve done a lot of game marketing over the years and it has changed a lot. This is a great starting point for anyone looking to get their game out in the market, including some tools and lists that I start with when launching a game.
Unity released a report on the mobile game market. In just seven months in 2015, 174,000 games were built using the platform. Here’s a link to the full report complete with info and breakdowns on the install base by device: http://unity3d.com/profiles/unity3d/themes/unity/images/company/pr/ByTheNumbersUnityTechnologies.pdf
Here’s a presentation I gave at Colombia 3.0 as the game industry keynote. It has something for everyone if you’re in the business of games. There’s a lot of common sense stuff in here, but ultimately a lot of people don’t have this knowledge.
According to the Game Publishers Association, China (GPC):
According to Global Mobile Game Confederation (GMGC):
Our friends at Niko Partners recently predicted that in China
SuperData released a new report on the US digital games market. Here are the interesting points: