The Wall Street Journal has an article that details the ARPU of mobile social game companies GREE, DeNA and Zynga. Here’s the interesting data:

ARPU MAU % Paying Total Paying Users
GREE $11.21 13,900,000 14% 1,946,000
DeNA $6.50 16,900,000 13% 2,197,000
Zynga $0.33 292,000,000 1.2% 3,504,000


While the GREE and DeNA numbers include the U.S., DeNA has said that the percentage of U.S. players who are buying items has exceeded 3%, and that percentage is spending the same amount as Japanese players.

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