NPD Group released new data:

  • 40 percent of people who have played an upgradable freemium game have made an in-game payment to extend or enhance the experience
  • Women and girls are “significantly more likely” to play freemium games than men
  • Men are more likely to pay than women
  • 38 percent of the U.S. population currently plays some form of freemium game
  • The majority of those who pay choose to do so within the first month of playing a game
  • Females are more likely to continue playing a freemium game after the initial try
  • Males 13 to 34 are most likely to abandon freemium games after initially trying it

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