Newzoo’s 2011 National Gamers Surveys has some interesting data derived from surveys of people in Brazil, Russia, Mexico, Spain, the US, and key EU countries.  Active players in the following countries are listed below as well as the percentage of the user base paying for virtual goods:

  • Mexico – 16 Million (47% paying)
  • Brazil – 35 Million (57% paying)
  • Russia – 38 Million (53% paying)
  • USA – 145 Million (43% paying)
  • U.K. – 31 Million (52% paying)
  • Germany – 36 Million (66% paying)
  • France – 24 Million (42% paying)
  • Spain – 15 Million (42% paying)
  • The Netherlands – 8 Million (39% paying)
  • Belgium – 4 Million (43% paying)

Some other interesting findings:

  • At least 75% of the active internet population – 46 million in Brazil and Russia as well – play games.
  • Total virtual item transactions grew 103% in Russia and 228% in Brazil in 2010 over 2009
  • 80% of online gamers use virtual currency
  • Only 15% of gamers ever bought Facebook credits

 

About IESherpa

http://www.linkedin.com/in/seank

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Post Navigation