EEDAR and SMU Release Study on The Influence of Media Reviews on Game Purchases
Posted by IESherpaJul 21
EEDAR and the Guildhall at SMU released a new study (download it here) on how professional review scores affect purchase intent. There is a correlation between positive reviews helping to drive sales, however it isn’t a direct relationship (but we already knew that). The interesting part is that people not exposed to review scores rated things higher than the media and had higher purchase intent. My takeaway is that if your game isn’t great, don’t send out copies to the media for review and you’ll have more sales.
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