U.S. Social Games Market to Reach $2.183 Billion in 2012

Posted by IESherpa

Jun 19

There’s a new eMarketer report Social Gaming: Virtual Crops Yield Real Profits that talks about the size of the growing social games market. It’s estimated that in the U.S. that the market will be worth $2.183 Billion in 2012:

Direct paying users generated $340 Million in 2009, which is estimated to grow to $1.191 Billion in 2012
Offers generated $324 Million in 2009, which is estimated to grow to $868 Million in 2012
Advertising to players of social games generated $62 Million in 2009, which is estimated to grow to $124 Million in 2012