The Entertainment Software Association (ESA) released it’s annual Essential Facts About the Computer and Video Game Industry covering the U.S. market, this week. You can download the report here. Some of the key points are below:

  • The average game player is 34 years old
  • The average game buyer is 40 years old
  • 26% of gamers were over 50 in 2010
  • 67 % of U.S. Households play computer and video games
  • 62% of gamers play with others
  • 40% of game players are female
  • 48% of all games sold are rated ‘E’ for Everyone by the Entertainment Software Rating Board
  • 64% of parents believe games are a positive part of their children’s lives
  • 76% of parents believe that the parental controls available in all new video game consoles are useful
  • 42% of Americans play games on wireless devices such as cell phones or PDAs
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