There are now 76 Million Xbox 360’s according to a post on AllThingsD. Other interesting data points for the platform include:

  • 38 percent of Xbox users are women
  • More than 51 percent of Xbox users have kids
  • U.S. Xbox account holders use the devices for 87 hours per month
  • As of last March, non-game usage — fitness, entertainment content from partners like HBO and Netflix, etc. — started outpacing game usage on a yearly basis
  • There was a 57 percent year-over-year growth in entertainment usage
  •  24 million Kinect devices have been sold, up from 20 million last year
  • There are 46 million Xbox Live accounts, up from 40 million last year

IESherpa Opinion: As the 360 continues to thrive, the focus for Microsoft is clearly general consumers that are looking to watch Netflix and other on demand video apps. Games were the Trojan Horse, enabling the platform’s transition into a Web TV hub and central digital media center in the living room.

 

About IESherpa

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