In an article on GamesBeat, information was given as to how GREE values mobile installs when determining what to spend on user acquisition.

*In Japan, GREE’s mobile install Lifetime Value (LTV) is around $15
*In the U.S.A., a mobile install is valued between $2-$5
*GREE says they have a 50 percent organic install rate and they tune the amount they are willing to spend on an install accordingly.
*The average install they are paying is in the $2 range according to the article.

About IESherpa

http://www.linkedin.com/in/seank

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Post Navigation