According to the new “Mobile Gaming Social Motivations” study on U.S. mobile gamers:

  • U.S. mobile gamers are typically playing more than two games per month, and spending an average of $4.58 each per month
  • Males spend $5.68 per month on average
  • Women spend $3.49 per month on average
  • Super Whales, or those that spend over $50 per month on games, spend on average about $108 per month
  • This group only constitutes 1% of the sample size, but Super Whales contribute nearly 29% to the mobile gaming revenue
  • Male U.S. mobile gamers spend almost twice as much on games monthly than female mobile gamers
  • Whales drive the bulk of revenues – 10% of players considered “High Spenders” (spending over $10 per month) make up 66 percent of the revenue from mobile gaming
  • Those playing 10 hours per week spent over 3X  the average spender in primarily strategy, combat, RPG, action and casino games
  • Mobile gamers who play primarily on iOS devices tend to spend more than their Android counterparts; however, the greatest spending and game downloading comes from mobile gamers who play on both platforms

To download the full “Mobile Gaming Social Motivations” study, goto: files.unity3d.com/everyplay/Mobile_Gaming_Social_Motivations.zip