In a recent post on TechCrunch, Chartboost dropped some info and numbers that should be of interest to mobile game developers:

  • Direct deals between game development studios perform better than mobile advertising campaigns
  • The click-through rate on a direct deal between two different developers is about 10.7 percent, compared to 8.1 percent on an ad network
  • Install rates are 3.9 percent on direct deals versus 2.1 percent on ad networks
  • If a developer cross-promotes their own titles to existing players, the click-through rate is 12.7 percent