In an article on GamesBeat, information was given as to how GREE values mobile installs when determining what to spend on user acquisition.
*In Japan, GREE’s mobile install Lifetime Value (LTV) is around $15
*In the U.S.A., a mobile install is valued between $2-$5
*GREE says they have a 50 percent organic install rate and they tune the amount they are willing to spend on an install accordingly.
*The average install they are paying is in the $2 range according to the article.
The number of American social gamers is 88.9 million, of which, 19 million are paying users
There number of social gamers in brazil is 29 million, of which 8.1 million are paying users and growing at 26.1 percent year-over-year Almost half of the 200 million Brazilians now have access to the internet
28% of social network gamers in Brazil spend money on social games, higher than the 21% share in the US
Key Facts on Demographics & Preferences of Brazilan Social Gamers
Players consist of an equal amount of men and women (49% v 51%) but when it comes to payers, males dominate (56% v 44%)
In Brazil, 21-35 year olds makeup the largest portion of players (47%) and payers (50%)
86% of Brazilian social network gamers play on Facebook and 31% play on Orkut
38% of social gamers in Brazil social games developer Zynga, making it the most recognized international publisher brand, followed by GameHouse (19%) and King.com (17%)
Strategy is the most popular genre in both Brazil and the US
“Core” genres make up the top three in Brazil with action/adventure and race games in 2nd and 3rd place compared to “Casual” genres Puzzles and Quizzes/Trivia in the US.