Flurry released new data that gives insight into the demographics of smartphones and tablets, as well as how people spend their time on the devices.
- Smartphone users tend to be younger than tablet users, 30 years of age versus 34 years of age
- Almost 75 percent of smartphone users are 34 years of age or younger
- More than 66 percent of tablet users are over the age of 25
- Smartphones break down 56 percent male and 44 percent female
- Tablets split by gender are 51 percent male and 49 percent female
- 67 percent of time spent on tablets is attributed to playing games
- 39 percent of time spent on smartphones is attributed to playing games
DEG: The Digital Entertainment Group released numbers on home entertainment consumer spending and it’s good news…spending is up!
According to Strategy Analytics, and a VentureBeat article, we have a pretty good view of what is happening in the mobile market with respect to smartphones and tablets. Growth continues in the market and Android continues to gain market share from Apple.
- Global tablet shipments reached 24.7 million units in the third quarter of 2012
- Apple iOS slipped to 57 percent global market share
- Android captured a 41 percent global market share
- Apple shipped 14.0 million iPads worldwide in Q3
- Global Android tablet shipments doubled annually to 10.2 million units
- Global tablet shipments grew just 43 percent annually in Q3 2012, compared with 289 percent annually in Q2 2011.
- 162 million smartphones sold globally in the third quarter of 2012
- While Samsung shipped 56.9 million smartphone units
- Apple shipped 26.9 million iPhones