According to NPD, the highest price parents are willing to pay for an App for their children tends to be about $4.10, with $2.40 being the average price of the last App they purchased.

NPD released more info here. Kids tend to play on devices that have 12 Apps installed, but 88 percent of those are free Apps.

  • Children spend approximately five days a week using mobile devices such as a smartphone, tablet or iPod Touch, with an average session generally lasting just under one hour
  • An average of 6.5 gaming applications are on the device
  • Gaming is the most popular type of app used by children, followed by listening to or downloading music, and taking pictures
  • 87% of boys play games
  • 80% of girls play games
  • Gaming applications are the apps most frequently paid for at 35%, followed closely by educational games and movie apps
  • “Those who already own a device but don’t let their child use it would allow their child to do so if more educational apps were available or if the devices were durable enough to withstand the child’s use.”

 

Jon Peddie Research released new research on the state of the PC Games market. Here are some of the key insights:

  • There are 54 million Performance and Enthusiast class PC gamers worldwide
  • The number of  Performance and Enthusiast class PC gamers worldwide will grow to 72 million by 2015
  • There is very strong demand in the  Performance and Enthusiast class PC gamers worldwide for systems, accessories, and upgrades approaching $4.7 billion in 2012 and growing to $7.7 billion by 2015
  • China’s internet cafe’s are driving demand for Mainstream and some Performance class gaming equipment

 

According to Newzoo:

  • The US now has 101 million mobile gamers
  • 69% play on smartphones
  • 21% play on tablets
  • The number of paying players is now 37 million Americans, or 36% of all mobile gamers
  • American players spend five times more on iOS games than on Android games
  • 19 million play on an iPhone
  • 18 million play on an iPod Touch
  • 12.7 million play on an iPad

 

The current install base of PS Vita is 1.8 Million Worldwide.

Sony expects the install base to be 10 Million by March 2012.

I just uploaded a presentation I’ve given in different flavors over the past few years on launching MMO games. Here it is: