EEDAR released new research stating that:

  • 51% of Xbox 360 and PlayStation 3 console owners in the US downloaded digital content in 2011
  • 40% downloaded digital content in 2010
  • 39% downloaded digital content in 2009
  • DLC generated more than $875 million in sales in 2011
  • EEDAR estimated DLC to rise to $1 billion in 2012
  • 20 million consumers in North America bought DLC in the past 12 months
  • 14 million consumers bought DLC in 2010
  • 9 million consumers bought in 2009
EA also release numbers stating that their ORIGIN digital distribution platform now has 5 million users.