, a research firm, has today released their annual review and five-year market forecast of the video game industry in China.
- China’s Online Games Industry sees
21.4% growth-rate in 2011
Niko Partners estimates market size in China as $5.8 billion for 2011.
- The market was $4.8 billion last year.
- 2009 was the first year to see games on social networking sites in China, generating $80 million in revenues by Niko’s estimate.
- By 2010, the amount of revenue generated from these social networking games had reached $500 million.
- Niko Partners forecasts continued growth through 2015.
For additional information on Niko’s 2011 China’s Games Industry Annual Review and Five-Year Forecast Report, including a table of contents, please visit: http://www.nikopartners.com/researchstore.
Newzoo’s 2011 National Gamers Surveys has some interesting data derived from surveys of people in Brazil, Russia, Mexico, Spain, the US, and key EU countries. Active players in the following countries are listed below as well as the percentage of the user base paying for virtual goods:
- Mexico – 16 Million (47% paying)
- Brazil – 35 Million (57% paying)
- Russia – 38 Million (53% paying)
- USA – 145 Million (43% paying)
- U.K. – 31 Million (52% paying)
- Germany – 36 Million (66% paying)
- France – 24 Million (42% paying)
- Spain – 15 Million (42% paying)
- The Netherlands – 8 Million (39% paying)
- Belgium – 4 Million (43% paying)
Some other interesting findings:
- At least 75% of the active internet population – 46 million in Brazil and Russia as well – play games.
- Total virtual item transactions grew 103% in Russia and 228% in Brazil in 2010 over 2009
- 80% of online gamers use virtual currency
- Only 15% of gamers ever bought Facebook credits