According to new research from nielsen:
The article also lists interest in technology devices among those over 13 years old.
According Gamesindustry.biz, as of September, Microsoft had sold 44.6 million Xbox 360s worldwide
There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:
- Andrew Chen of Mohr Davidow Ventures (MDV) cites ARPU at between $0.01 and $0.25/user per day as a good number for social games. With a destination site, $1/user per day is a more common and respectable number, although that’s for more niche titles.
- Andrew de Andrade, formerly of Mentez, a major Brazilian social games company says, “Most conversion rates for a successful game are between 1 and 3%, but even 0.5% is pretty good.”
- Social Times has an article that uses data from Love Gamer to illustrate 12 different social titles with ARPPUs ranging from $0.54 to $19.51/month
- MocoSpace’s mobile browser game is achieving a $13 ARPPU/month
- For Tarsnap, ARPU is slightly more than $3/month. About 50% of users are less than $0.15/month, about 70% of users are less than $1/month, about 85% are less than $3/month. The top 15% are responsible for about 85% of the total revenue.
- The Gambit blog shows the ARPPU increases with age from $2.65 at age 15, to $3.33 at age 29
- Playspan released data on ARPPU by country – the U.S. has an ARPPU of $22.76
- Virtual Economy Research Network has a lot of great stats from last year, including Outspark’s $50 ARPU and Bill Gurley’s Facebook estimate of a $2.57 ARPU
Now in its 8th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present – operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2011 in London on January 26th & 27th.
MGF 2011 features speakers from more than 60 of the industry’s leading organisations including: Samsung, Lima Sky, Facebook, Windows Phone, Scoreloop, Neon Play, Playfish, Glu Mobile, Nokia, Amazon, Fishlabs, Vodafone, Google, Tag Games, GetJar, Dell, Digital Chocolate, T-Mobile, Real Networks, NVIDIA, comScore, Zed Group, Sony Computer Entertainment, Aurora Feint, Rovio Mobile and HandCircus. For full details please visit www.mobilegamesforum.co.uk or contact firstname.lastname@example.org.
We have a discount code from Andrew for 15% off registration. Use C0021GN at: http://www.mobilegamesforum.co.uk/event_book.asp
Niko Partners today announced that their series of report based on seven emerging Asian markets for games are now available. Here are some data points from the news:
- 2010 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach $917 million this year
- 2014 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach$1.7 billion
- This represents a 14% compound annual growth rate (CAGR) over the four-year period
- Vietnam and Taiwan are the most significant of the seven markets in 2010
- In 2010 there are 64 million gamers throughout these seven Asian emerging markets: Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan
The reports can be purchased here.
According to Parks Associates, in their new report, Online Gaming: Global Outlook:
- 19% of active gamers in the U.S. spend money on virtual items
- Worldwide microtransaction revenues will reach $6 billion by 2015
- Subscribers to premium online game services decreased from 35% in 2008 to 28% in 2010