There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:

Now in its 8th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present – operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2011 in London on January 26th & 27th.

MGF 2011 features speakers from more than 60 of the industry’s leading organisations including: Samsung, Lima Sky, Facebook, Windows Phone, Scoreloop, Neon Play, Playfish, Glu Mobile, Nokia, Amazon, Fishlabs, Vodafone, Google, Tag Games, GetJar, Dell, Digital Chocolate, T-Mobile, Real Networks, NVIDIA, comScore, Zed Group, Sony Computer Entertainment, Aurora Feint, Rovio Mobile and HandCircus. For full details please visit www.mobilegamesforum.co.uk or contact andrew_mowbray@osneymedia.com.

We have a discount code from Andrew for 15% off registration. Use C0021GN at: http://www.mobilegamesforum.co.uk/event_book.asp

Niko Partners today announced that their series of report based on seven emerging Asian markets for games are now available. Here are some data points from the news:

  • 2010 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach $917 million this year
  • 2014 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach$1.7 billion
  • This represents a 14% compound annual growth rate (CAGR) over the four-year period
  • Vietnam and Taiwan are the most significant of the seven markets in 2010
  • In 2010 there are 64 million gamers throughout these seven Asian emerging markets: Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan

The reports can be purchased here.