There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:
For Tarsnap, ARPU is slightly more than $3/month. About 50% of users are less than $0.15/month, about 70% of users are less than $1/month, about 85% are less than $3/month. The top 15% are responsible for about 85% of the total revenue.
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MGF 2011 features speakers from more than 60 of the industry’s leading organisations including: Samsung, Lima Sky, Facebook, Windows Phone, Scoreloop, Neon Play, Playfish, Glu Mobile, Nokia, Amazon, Fishlabs, Vodafone, Google, Tag Games, GetJar, Dell, Digital Chocolate, T-Mobile, Real Networks, NVIDIA, comScore, Zed Group, Sony Computer Entertainment, Aurora Feint, Rovio Mobile and HandCircus. For full details please visit www.mobilegamesforum.co.uk or contact email@example.com.