There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:
For Tarsnap, ARPU is slightly more than $3/month. About 50% of users are less than $0.15/month, about 70% of users are less than $1/month, about 85% are less than $3/month. The top 15% are responsible for about 85% of the total revenue.
Now in its 8th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present– operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2011 in London on January 26th & 27th.
MGF 2011 features speakers from more than 60 of the industry’s leading organisations including: Samsung, Lima Sky, Facebook, Windows Phone, Scoreloop, Neon Play, Playfish, Glu Mobile, Nokia, Amazon, Fishlabs, Vodafone, Google, Tag Games, GetJar, Dell, Digital Chocolate, T-Mobile, Real Networks, NVIDIA, comScore, Zed Group, Sony Computer Entertainment, Aurora Feint, Rovio Mobile and HandCircus. For full details please visit www.mobilegamesforum.co.uk or contact firstname.lastname@example.org.