A new study by Juniper Research estimates that revenues from mobile content and applications in North America will reach $10 billion by 2015 up from $4.0 billion in 2009
Other findings include:
• Competition in the Canadian wireless market is heating up as new carriers launch HSPA networks
• The future of Mobile TV in North America is in streaming content as consumers embrace on-demand viewing
Nintendo still dominates with kids in the portable space
Apple is becoming a significant player especially with girls.
44% of tween girls (8-11) are now using an Apple device to play games
58% of teen girls (12-15) are now using an Apple device to play games
17% of teen girls (12-15) play games on the Sony PSP
44% of teen boys (12-15) play games on the Sony PSP
The videogame franchise girls prefer is the Mario series
36% of teen boys prefer Call of Duty: Modern Warfare
The key demographic for online games are boys and girls ages 8-11.
91% of tween boys play games online
93% of tween girls play games online
Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls
The report also includes:
Overview of Markets and Trends Specific to Kids Gaming
Companies to Watch
VC Investment Update
Marketing Games to Kids
Survey data collected from 5,000 kids
M2 analysts Louise Curcio, Billy Pidgeon, and Wanda Meloni developed Kids and Games: What Boys and Girls Are Playing Today in partnership with KidSay, a research company that has been tracking kids’ preferences for over 10 years. M2 Research and KidSay have formed a strategic partnership to create this ongoing report series, which will be released twice per year.