The 2009 UK National Gamers Survey (www.nationalgamerssurvey.co.uk) is part of a series of identical national nationwide surveys conducted by TNS and Gamesindustry.com in the Netherlands, France, Germany, the United Kingdom, Belgium and the United States amongst more than 13,000 respondents in total. The series is branded Today’s Gamers (www.todaysgamers.com). Five firms were partners in the survey’s launch: RealGames (Zylom), Keesing Games, RTL Group, GamePoint and SPIL GAMES. Both the national and international reports are available as of this moment as well as raw data for custom queries. The UK survey was conducted among 2,226 respondents aged eight and above from June to July 2009.
According to an article in the New York Times, Japan’s mobile market was ¥16.75 Billion in 2007 ($178.75 Million US). The article also gives some info on Hudson, one of the first Japanese publishers to embrace the iPhone market. Hudson has launched 26 Apps so far and received 3 million downloads. The company plans to release 20 titles per year on the platform going forward.
According to an article in the Wall Street Journal, Apple makes between $60 Million and $100 Million per quarter from sales of software through the App store. Considering this is Apple’s 30% cut from sales on the platform, partners are making between $140 Million and $250 Million per quarter. Since games are only about a third of the 65,000+ applications available, we can estimate games as an $80 Million to $133 Million business for Apple each year. For partners, this would make the market $186.67 Million to $310.33 Million annual market. In total, Games on iPhone are estimated at $266.67 Million to $443.33 Million annual market.
Microsoft has raised the cap for file sizes on XBLA to 2GB according to IGN. It was originally 50MS and then 150MB. Due to the file structure of XBLA, this is likely the largest file size that can be allowed unless Microsoft changes the file structure on the system.
Submit test results and get title approval (2-3 business days)
There are some marketing benefits that come from being certified including quotes for press releases, possible inclusion in events, and other promotional activities by Microsoft. The last requirement is to send 50 retail copies to Microsoft.
IndustryGamers reported that the new Sony PlayStation 3 Motion Controller will launch in Japan in March 2010 and in the US in the first half of 2010. The estimate in the article cites 5 million units as the projected sales figure.
According to the 2009 National Gamers Survey which TNS NIPO and Newzoo/Gamesindustry.com conducted this summer among Dutch people over the age of 8 who have internet access, there are 9.3 million people in the Netherlands that play games:
This is 70% of the online Dutch population
Young Dutch men between aged 13-19 play games for 10 hours a week
83% of the online population in the United States plays games
73% of the online population in the United Kingdom plays games
67% of the online population of Belgium plays games
65% of the online population of Germany plays games
63% of the online population of France plays games
Dutch gamers are less inclined to pay for games than gamers in other countries.
Only 12% pay for mobile-telephone games compared with 48% in the United Kingdom.
Not surprisingly, the percentage of people who pay is highest in the case of consoles: 63%.
10% of console players admit to making copies, often illegally.
31% of people who play online multiplayer games and virtual worlds are paying customers
In the Netherlands 7% of the people who play games on social networks say this is the main destination to play games, whereas in other European countries this figure is 10% and in the US it is 24%.
The 2009 National Games Survey is one of an international series of surveys conducted by TNS and Newzoo/Gamesindustry.com in the Netherlands, France, Germany, the United Kingdom, Belgium and the United States under the name Today’s Gamers. Five firms partnered in the survey’s launch and have full access to all the data: RealGames (Zylon), Keesing Games (including Denksport), RTL Group (including RTL Nederland), Gamepoint (including Spelpunt.nl) and SPIL GAMES (including spelletjes.nl).