According to the NPD Group, The percentage of Americans who over the last six months have:
- 63% have played a video game
- 94% have listened to music
- 53% have gone to the movies
- 10% of U.S. consumers played video games on a social network
- 5% have paid to download a video game from the Web (an increase of nearly 2% since 2008)
According to NPD’s March 2009 update to the “Entertainment Trends In America” consumer tracking study, which provides an in-depth look at U.S. entertainment consumption, the average gamer spent just over $38 per month on all types of gaming content, based on reported spending in the three months prior to March 2009.
“As with video and music, sales of physical gaming products still account for the bulk of consumer spending on video games, but digital downloads and other delivery and game-play formats are also rising in popularity,” said Russ Crupnick, entertainment industry analyst for NPD.
NPD’s report revealed that:
One in three gamers (31%) bought a console video game or portable game over the past 12 months – a 7% increase in traditional game purchasers compared with the year prior.
Among consumers who play console or portable games:
- 31% also played a game on a gaming website
- 12% played on a social networking site
- 19% played a game that came with their mobile phones
- 11% purchased and downloaded a game to a mobile phone
“Video games account for one-third of the average monthly consumer spending in the U.S. for core entertainment content, including music, video, games,” said Anita Frazier, video games industry analyst for NPD. “While a portion of that share stems from the premium price of console games, we’re also seeing an overall increase in the number of people participating in gaming year-over-year.”
Data note: Information was derived from The NPD Group’s “Entertainment Trends In America” consumer tracking study. The study is conducted online and is based on more than 11,000 completed responses from U.S. consumers. “Core entertainment spending” is defined as expenditures on gaming, music, home video, movies, and show/concert tickets excluding any subscription spending (e.g., cable TV, subscription movie rentals). Final survey data was weighted to represent U.S. population of individuals age 13 and older. All data was tested for statistical significance at 95% confidence level.