On August 1st, the PlayStation 4 install base was 82.2 million. According to Sony, as of the 5th Anniversary of the PlayStation 4 launch on November 15th, 2018, the PlayStation 4 had sold:
86.1 Million hardware units
777.9 Million software units
That’s an attach rate of 9.03 software units per hardware unit.
Sony is averaging more than 275,000 hardware units per week, a number that should at least double during the holiday season.
NewZoo has put out some great infographics over the past several months forecasting 2018 game revenue, and it felt like time to do something with the data they have given out for free. They listed 2018 projected revenue by country and the gamer population for each of the top 13 countries in terms of market size, China, USA, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy, Russia, Mexico, and Brazil.
Since we’re never content to just know the size of the market, we played with the data a little more to get the annual projected revenue per player in each of the countries. We even broke it down to a daily average per player. Of course we don’t have the numbers on what percentage is paying in each country, but these numbers should help define the ballpark size.
All of this should be taken into consideration when looking at different countries to target with your games. Previously we looked at the
top languages for game localization. If you want to download the XLSX file we used for these slides, it’s available at: 2018_Gamer_Market_Tables_Thanks_NewZoo-IDEA-10-16-2018
Warface, Mail.ru’s free-to-play FPS game that launched on September 18th on the PlayStation 4, has already picked up 1.3 million PlayStation 4 players worldwide ( source: ) in its first seven days. Gamasutra
That number is impressive considering that’s approximately 1.5 percent of all PlayStation owners based on our extrapolation that there are roughly
86 Million PlayStation 4 Consoles worldwide as of today ( the last formal numbers released were July 31st, 2018 ~82.2 Million).
Here’s the breakdown of the audience numbers that has been released by Mail.ru:
USA – ~20 percent – 260,000 players
Germany – 12.5 percent – 162,500 players
France – 11.2 percent – 145,600 players
UK – 7.7 percent – 100,100
Brazil – 6 percent – 78,000
Russia – 5 percent – 65,000
PlayStation 4 has now reached 82.2 Million units sold
Sony expects to sell another 13.8 Million
The estimate is 96 Million units sold by the end of Sony’s Q4 March 31, 2019
IESherpa estimates that Sony will surpass 100 Million units sold in mid-July 2019
Entertainment Software Association (ESA) and The NPD Group report that:
In 2017 the US video game industry generated a record $36 billion in revenue
In 2016 The US video game industry generated $30.4 billion in revenue
2017 revenue increased by 5.6 billion up (18 percent) over 2016
2017 US video game Hardware (including peripherals) was $6.9 billion
2017 US video game Software (including in-game purchases and subscriptions) was $29.1 billion
2016 US video game Hardware (including peripherals) was $5.8 billion
2016 US video game Software (including in-game purchases and subscriptions) was $24.6 billion
At Unite Europe on July 10, 2017, Alden Krol gave an update on the Steam platform including features, data and plans.
67 Million Monthly Active Players (MAU)
33 Million Daily Active Players (DAU)
1.5 million new accounts per month (making a purchase)
Oceania (Australia, New Zealand)
Other (Middle East, Africa, Rest of World)
Zorka.mobi and Adjust released a report on the Russian mobile market for games. You can get the report here.
The total revenue of the Russian gaming industry was $1.4 billion USD in 2016 (Source: NewZoo)
Russian mobile game revenue was $699.3 million USD in 2016.
It’s expected to grow at a CAGR of 12.5% per year
Russia has 152,528,000 Gamers
80% of Russian Gamers are Male
The Russian mobile market average ARPU is $4.90 USD
Android users are retained longer, but monetize less than iOS
iOS TOP-10 – 25,000 daily installs (need 80,000 installs in 3-5 days to chart)
Android TOP-10 – 40,000 daily installs (need 150,000 installs in 3-5 days to chart)
DFC Intelligence predicts 2016 game software sales to reach $79 billion. This is 8% higher than 2015.
Video Game Software Sales will be $98 billion in 2020
The market is seeing a CAGR of more than 5 percent
The PC Game Market in Asia, North America and Europe will grow to $40 billion by 2020
The PC Game Market in Asia, North America and Europe was $30 billion in 2015
Digitimes Research has checked with component manufacturers and
released estimates on console shipments for 2016:
Nintendo NX, which will launch in Q2 2016 is expected to ship 10-12 Million units in 2016
Xbox One is expected to ship 13 Million units in 2016
PlayStation 4 is expected to ship 18 Million units in 2016
TrendForce Forecasts VR Market Value to Hit US$70 Billion in 2020
The market for VR hardware is predicted to be $20 Billion in 2020
The market for VR software is predicted to be $50 Billion in 2020
The total VR market for software and hardware will be $6.7 billion in 2016