Warface, Mail.ru’s free-to-play FPS game that launched on September 18th on the PlayStation 4, has already picked up 1.3 million PlayStation 4 players worldwide (source: Gamasutra) in its first seven days.
When looking at translating a game, you need to look at the cost of the translation related to the potential return on investment for adding an additional language.
You also need to take into account the general purchasing habits of consumers in different countries that might predominantly speak a certain language. But, don’t assume someone wants to conduct transactions in French just because they reside in France for example. There is diversity in your target markets and loading up on languages can be very valuable in growing revenues.
Most people are more comfortable buying games, or purchasing In-App Purchases if their primary language is supported. Having conducted a transaction in French on Steam recently, I could get through it, and make the purchase because the flow was the same as when I purchased in English before, but there were more opportunities to abandon the purchase because it took longer to comprehend the steps.
So I pulled the Steam Hardware survey info and Added a column for what percentage of the Steam player audience you get by adding each new language up to the 12th most popular language.
Winners to receive passes to GDC 2018 and see their work showcased during the conference at San Francisco’s Moscone Convention Center in March
Unity Technologies (https://unity3d.com/), creator of the world’s most popular creation engine that reaches nearly three billion devices worldwide, and the Game Developers Conference (GDC) have partnered to curate and host an environmental 3D art contest for artists using Unity, with the winners to be displayed at a co-organized showcase during the Game Developers Conference, taking place March 19 through March 23, 2018 at the Moscone Convention Center in San Francisco, California. Free contest entry is now open at https://3dgameartchallenge.com/.
Organizers of the Unity 3D Game Art Challenge are looking for the most beautiful and skillfully-created 3D game environments created in Unity. The most spectacular worlds will win their creators All Access Passes to GDC 2018, and will have their games displayed all week at a special lounge, with entry open to all GDC pass holders.
The judges of the Unity 3D Game Art Challenge include notables from the world of video game art and design and key Unity staff. The entry deadline is December 31, 2017, and the 12 winners will be notified in late January 2018.
India is clearly the next untapped market for games. I’ve heard a lot of interesting figures lately, but the market is dominated in the mobile space by Android at around 73 percent of the addressable market. I’ve also heard that India is also more accustomed to subscription based games and micro-transactions are something they are getting more comfortable with, so expect micro-transaction models to grow. Other interesting data includes:
The market for Digital Games in India is $853.9 Million in 2015
Mobile is 49 percent of the market, or around $416 Million today
Mobile is growing at a 64 percent growth rate year-over-year
By 2015, the mobile market for games in India is expected to be around $832 Million
There are approximately 185 Million mobile gamers in India in 2015
ARPPU in India for mobile games in October 2015 was $13.07 with a 1.53 percent conversion rate from player to payer
Digital console is 2.7% of the market today
MMO games are 28 percent of the market, with Free-to-Play MMO games comprising 21 percent of the total market