According to DFC Intelligence:

  • Advertisers spent over $1 billion in 2010 using video games to advertise their products and service in North America
  • DFC Intelligence expects advertising in and around video games in North America to nearly double to over $2 billion by 2014
  • On a global basis, advertising in video games will reach $7.2 billion by 2016, up from $3.1 billion in 2010
  • By 2016, advergames and around game advertising are expected to account for about 78% of total game advertising revenue

According to Juniper Research, the annual market for in-app ads  is expected to be:

  • €2 billion for 2010
  • €8.5 Billion by 2015