Steve Ballmer released numbers on the success of Xbox 360 at CES this week according to the worldwide numbers are now:

  • 50 Million Xbox 36o consoles sold
  • 30 Million gamers on Xbox Live
  • 8 Million Connects sold

Sony announced in their press conference that there are:

  • 60 Million PSN accounts

Although Sony has more accounts, I believe that there is higher engagement on Xbox Live since the players tend to be more core on Xbox and play more often according to everything I know and have heard.

According to an article in Adweek, the value of a Facebook fan is $3.60. Vitrue, a social media specialist agency determined that a fan base of 1 million is equal to $3.6 million in equivalent media over a year.

Vitrue analyzed Facebook data from its clients – and found that marketers posting twice daily can expect ~60 million impressions per month through their news feed (not uniques).

With a $5 CPM, 1 million fans generate about $300,000 in media value each month.