Archive for the ‘ 2008 Video Game Market ’ Category

NPD Group, GfK Chart-Track Limited and Enterbrain, Inc., combined video game software unit sales across the world’s three largest games markets:

  • Experienced growth of 11 percent in calendar year 2008 (Jan.-Dec.)
  • 409.9 million units in 2008 
  • 367.7 million units in 2007
US Numbers:
  • Saw an increase of 15 percent over 2007
  • 268.4 million units in 2008
  • 36 million more units than last year

According to MCV, 14.2 Million Wii consoles have been sold in Europe. this includes 8.3 Million Units in 2008 alone. Nintendo also sold 11.2 Million units of the DS in Europe in 2008, bringing its installed base to 31 Million in Europe.

Billy Pidgeon over at IDC estimated the size of the video game market in a recent research report:

  • “Industry revenue for dedicated console and handheld hardware and software attained an unprecedented high of $46.4 billion in 2007 and will grow 22.9% in 2008 to reach $57.1 billion.”

This research report actually came out before the DFC Intelligence report, but given two analysts have estimated the $57 Billion number, it’s probably safe to use.

The San Jose Mercury News reports that:

  • 27% of new US console sales are being sold to households that do not currently own a game console
  • By the end of 2008, 44% of US households will own a console, up from 37% in 2007
  • NPD is estimating the market at $21 Billion to $23 Billion in 2008 which represents 16.6%-27.7% growth over 2007
  • 25 Million consoles have been sold in the US in the past 2 1/2 years