According to Digital TV Research, one quarter of all TVs will be connected by 2018.
- That’s 759 million TVs connected to the internet around the world by 2018
- By the end of 2013, there will be 307 million connected TVs globally
- The market share growth is increasing rapidly from 5.1% (115 million Tvs) to 12.4% in 2013 and 26.8% in 2018 Connected TVs were at a 5.1% share in 2010 — some 115 million TV sets.
- Games consoles connected to the internet will rise to 176 million by 2018, twice that of 2012
- Smart TVs will be 34% of the 2018 total (259 million) TVs
- The global number of connected TV sets using streaming or set-top boxes was 4 million in 2010
- By 2018, there will be 126 million TVs connecting via streaming or set-top boxes
GamesIndustry.biz reported that 40 percent of Xbox Live subscribers are female. This isn’t a surprise given the direction that the Xbox 360 has taken over the past several years. With the goals of making the system a whole family entertainment device and gaining control of the living room, women were the natural target to expand the market.
Microsoft says that 42 percent of XBLA subscribers watch more than 30 hours of TV per month. Given the games tab is now four tabs in from the front page, I would expect those numbers to grow both in terms of hours watched, and the percentage of the audience watching more TV than they play games. And, as the new console systems come out, expect to see the pass down effect where these systems hit the back bedroom or den and households with multiple systems capable of streaming Netflix, Hulu, Vudu, Amazon, etc. drive those numbers up.
Home Media Magazine reports new Screen Digest numbers on the size of the home set-top box market. Global set-top box shipments:
- Were 195 million in 2009
- Are 180 million units for 2010
- Will grow to 206 million units in 2014 (4% annual growth rate)
The pay-TV industry is expected to account for almost 2/3 of the total every year between 2010 and 2014.
From 2009 to 2010, HD STBs increased from 50% of the market to more than 60%
By 2014 HD STBs will account for 70% of total set-top value