Flurry released new data that gives insight into the demographics of smartphones and tablets, as well as how people spend their time on the devices.

  • Smartphone users tend to be younger than tablet users, 30 years of age versus 34 years of age
  • Almost 75 percent of smartphone users are 34 years of age or younger
  • More than 66 percent of tablet users are over the age of 25
  • Smartphones break down 56 percent male and 44 percent female
  • Tablets split by gender are 51 percent male and 49 percent female
  • 67 percent of time spent on tablets is attributed to playing games
  • 39 percent of time spent on smartphones is attributed to playing games

According to Flurry:

  • Apple has grown its U.S. market share from 1% in 2008 to 5% in 2009.
  • In 2009, console video games accounted for 71% of game revenue
  • Portable (handheld)  games was 24%
  • iPhone accounted for the remaining 5%
  • iPhone game software accounted for 19% of all revenue in 2009
  • Sony PSP games accounted for 11% of all revenue in 2009