Flurry released new data that gives insight into the demographics of smartphones and tablets, as well as how people spend their time on the devices.

  • Smartphone users tend to be younger than tablet users, 30 years of age versus 34 years of age
  • Almost 75 percent of smartphone users are 34 years of age or younger
  • More than 66 percent of tablet users are over the age of 25
  • Smartphones break down 56 percent male and 44 percent female
  • Tablets split by gender are 51 percent male and 49 percent female
  • 67 percent of time spent on tablets is attributed to playing games
  • 39 percent of time spent on smartphones is attributed to playing games

According to Flurry:

  • Freemium games on iOS and Android now account for over 65% of all revenue generated among the Top 100 grossing apps in the App Store
  •  25 – 34 year olds account for 49% of total dollars spent
  • 35 – 54 year olds account for 28% of total dollars spent
  • The average consumer spending money in these games is 32 years old


The Flurry blog has info from Michael Pachter of Wedbush Morgan Securities where he states that social gaming was:

  • $600 million in 2008
  • $1 billion in 2009

And the growth will continue as social gaming reaches:

  • $1.6 billion in 2010
  • $4 billion in 2013

On iOS platforms, in-game sales of virtual items is about 80% of the revenue generated per user, up to a current ARPU of $9.

According to Flurry:

  • Apple has grown its U.S. market share from 1% in 2008 to 5% in 2009.
  • In 2009, console video games accounted for 71% of game revenue
  • Portable (handheld)  games was 24%
  • iPhone accounted for the remaining 5%
  • iPhone game software accounted for 19% of all revenue in 2009
  • Sony PSP games accounted for 11% of all revenue in 2009