Our friends at M2 Research recently put out a report called Kids and Games: What Boys and Girls Are Playing Today, which outlines the major gaming trends and preferences among children. Some of the report findings include:
- Nintendo still dominates with kids in the portable space
- Apple is becoming a significant player especially with girls.
- 44% of tween girls (8-11) are now using an Apple device to play games
- 58% of teen girls (12-15) are now using an Apple device to play games
- 17% of teen girls (12-15) play games on the Sony PSP
- 44% of teen boys (12-15) play games on the Sony PSP
- The videogame franchise girls prefer is the Mario series
- 36% of teen boys prefer Call of Duty: Modern Warfare
- The key demographic for online games are boys and girls ages 8-11.
- 91% of tween boys play games online
- 93% of tween girls play games online
- Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls
The report also includes:
- Overview of Markets and Trends Specific to Kids Gaming
- Companies to Watch
- Buying Habits
- VC Investment Update
- Marketing Games to Kids
- Survey data collected from 5,000 kids
M2 analysts Louise Curcio, Billy Pidgeon, and Wanda Meloni developed Kids and Games: What Boys and Girls Are Playing Today in partnership with KidSay, a research company that has been tracking kids’ preferences for over 10 years. M2 Research and KidSay have formed a strategic partnership to create this ongoing report series, which will be released twice per year.