NewZoo has put out some great infographics over the past several months forecasting 2018 game revenue, and it felt like time to do something with the data they have given out for free. They listed 2018 projected revenue by country and the gamer population for each of the top 13 countries in terms of market size, China, USA, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy, Russia, Mexico, and Brazil.

Since we’re never content to just know the size of the market, we played with the data a little more to get the annual projected revenue per player in each of the countries. We even broke it down to a daily average per player. Of course we don’t have the numbers on what percentage is paying in each country, but these numbers should help define the ballpark size.

All of this should be taken into consideration when looking at different countries to target with your games. Previously we looked at the top languages for game localization. If you want to download the XLSX file we used for these slides, it’s available at: 2018_Gamer_Market_Tables_Thanks_NewZoo-IDEA-10-16-2018

DFC Intelligence predicts 2016 game software sales to reach $79 billion. This is 8% higher than 2015.

  • Video Game Software Sales will be $98 billion in 2020
  • The market is seeing a CAGR of more than 5 percent
  • The PC Game Market in Asia, North America and Europe will grow to $40 billion by 2020
  • The PC Game Market in Asia, North America and Europe was $30 billion in 2015

Our friends at Niko Partners recently predicted that in China

  • 515 million people are expected to play mobile, PC online, and console games in 2015
  • 579 million smartphones were sold in 2013 in China
  • 452 million smartphones were sold in 2014 in China
  • 250 million 4G enabled smartphones are expected to sell in China in 2015

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According to a new report from GlobalCollect and NewZoo:

  • The global games market is this year expected to reach $70.4 Billion in 2013, an increase of 6% over 2012
  • MMO games will account for $14.9 billion, or 21.2%, of global game revenue in 2013
  • Asia Pacific (APAC) is now the largest games market in the world
  • 34% of global game revenue comes from APAC
  • 64% of MMO revenues now come from APAC
  • The three fastest growing countries in terms of game revenue are Malaysia (121% growth over the past year), Thailand (104% growth) and South Korea (100%  growth)
  • The top 10 countries by average transaction value in video gaming transactions all come from Europe and the Middle East.
  • GlobalCollect predicts:
  • Mobile gaming will grow by more than 35%
  • MMO games market will grow by more than 14%
  • Northern Africa and Central America are emerging hubs for video game fraud

2013 Global MMO Games Market Revenue ($14.9 Billion)

  • North America – $2.5 Billion (5% Growth Rate)
  • EMEA – $2.4 billion (8% Growth rate)
  • Latin America – $500 Million (15% Growth Rate
  • APAC – $9.5 Billion (18% Growth Rate)

2013 Global MMO Players (628 Million)

  • North America – 79 Million
  • EMEA – 208 Million
  • Latin America – 59 Million
  • APAC – 282 Million

Download the full report for free here.

 

According to NPD, 2012 digital game sales were:

  • U.S. -$5.9 billion (40 percent of total U.S. dollars spent on games, up from 28 percent in 2010)
  • U.K. – $1.7 billion
  • Germany – $1.4 billion
  • France – $1 billion.

For 2012, the U.S. breaks down as:

  • New retail games – $7.1 billion
  • Used games – $1.59 billion
  • Digital games and DLC -$2.22 billion
  • Game subscriptions – $1.05 billion
  • Social network games – $544 million
  • Game rentals -$198 million
  • Mobile games -$2.11 billion
  • Digital full games and DLC combined grew 33.9 percent for the year
  • Subscriptions grew 12.9 percent
  • Mobile games grew 10.4 percent
Here are some other random points and findings from the analyst panel at GDC 2013:
  • The UK has the highest percentage of console players
  • France prefers portable consoles
  • Germany prefers computers
  • US is most partial to gaming on mobile and tablet platforms
  • In the US, 27 percent of mobile gamers pay
  • In Europe, 40 percent of mobile gamers pay
  • U.K. average spending on mobile games is $16
  • U.S. average spending on mobile games is $9
  • In China, Mobile game spending is projected to reach$1 billion this year, and $2.8 billion in 2016.

According to China’s Ministry of Industry and Information Technology, China will have 800 Million Internet users by 2015.

Niko Partners released some new data on China’s game market stating that:

  • Browser-based games will grow in China by 41 percent in 2012
  • Client-based MMOGs will continue to generate the majority of revenue in China
  • Webgames and social games will comprise an increasing market share
  • Social games are the most used applications on social networking sites such as Qzone, Pengyou, and RenRen.com
  • The webgames market is fragmented with low barriers to entry yet fewer infrastructure restrictions than the MMOG market

According to a recent NPD report:

  • 3 million SmartTVs shipped in China in Q1 2012
  • This represents 30% of all TVs shipped in the country in the quarter

Lenovo recently launched a SmartTV that features an embedded system by JiaJia TV, which is a lite gaming console on a chip within the SmartTV. This means Chinese gamers will have a legal alternative to physical game consoles, which are still banned in the country. The Chinese SmartTV console systems likely will become a viable market, potentially even for western games over the next several years. Given the state of play in China, content for now will be homegrown, Chinese content from Chinese publishers.

With streaming online games, there is an emerging market that I predict will start to see parallels in North America and Europe over the next 2-3 years. Expect to see Samsung, LG and Sony watching Lenovo’s moves very closely in China as they all look to embed console technology into their SmartTV offerings as well. By 2015, you should see some high quality games coming to SmartTVs in Europe and North America.

Jon Peddie Research released new research on the state of the PC Games market. Here are some of the key insights:

  • There are 54 million Performance and Enthusiast class PC gamers worldwide
  • The number of  Performance and Enthusiast class PC gamers worldwide will grow to 72 million by 2015
  • There is very strong demand in the  Performance and Enthusiast class PC gamers worldwide for systems, accessories, and upgrades approaching $4.7 billion in 2012 and growing to $7.7 billion by 2015
  • China’s internet cafe’s are driving demand for Mainstream and some Performance class gaming equipment

 

I just uploaded a presentation I’ve given in different flavors over the past few years on launching MMO games. Here it is: