There’s a new eMarketer  report Social Gaming: Virtual Crops Yield Real Profits that talks about the size of the growing social games market. It’s estimated that in the U.S. that the market will be worth $2.183 Billion in 2012:

• Direct paying users generated $340 Million in 2009, which is estimated to grow to $1.191 Billion in 2012
• Offers generated $324 Million in 2009, which is estimated to grow to $868 Million in 2012
• Advertising to players of social games generated $62 Million in 2009, which is estimated to grow to $124 Million in 2012

According to Flurry:

• Apple has grown its U.S. market share from 1% in 2008 to 5% in 2009.
• In 2009, console video games accounted for 71% of game revenue
• Portable (handheld)  games was 24%
• iPhone accounted for the remaining 5%
• iPhone game software accounted for 19% of all revenue in 2009
• Sony PSP games accounted for 11% of all revenue in 2009

According to a story in Adweek today, a new report by Deloitte estimates that:

• 58% of U.S. households owned a videogame console last year
• 44% of  U.S. households owned a videogame console in 2006

The story also states a significant decline in people that had played a game in the last six months. It would seem they haven’t heard of Farmville or somehow it isn’t being included considering the groups they cite with the greatest declines are the ones that have the greatest number of active social gamers. If the report is console focused, this would make sense since social gaming is creating new gamers, but also cannibalizing the time people have for console and other PC games.