According to a story in Adweek today, a new report by Deloitte estimates that:
- 58% of U.S. households owned a videogame console last year
- 44% of U.S. households owned a videogame console in 2006
The story also states a significant decline in people that had played a game in the last six months. It would seem they haven’t heard of Farmville or somehow it isn’t being included considering the groups they cite with the greatest declines are the ones that have the greatest number of active social gamers. If the report is console focused, this would make sense since social gaming is creating new gamers, but also cannibalizing the time people have for console and other PC games.
