According to NPD, and their latest report, Core Gaming 2013, within the US population ages 9 and older, almost half play video games on core gaming device.
Only 14 percent, or 37.5 million people, would be considered a core gamer*
Ages 9-17 are most likely to be a core gamer (26 percent)
Ages 18-34 are the next largest group of core gamers (21 percent)
Over the past year
88 percent of core gamers state they purchased new physical games
78 percent purchased physical used games
70 percent purchased digital full games
*Core Gamers were described as playing Action, Adventure, Fighting, Flight, Massively Multi-Player, Racing, Real Time Strategy, Role-Playing, Shooter, or Sport games on a PlayStation 3, Xbox 360, PC or a Mac, and spending 5 hours or more per week gaming on any of these devices.
According to NPD, the highest price parents are willing to pay for an App for their children tends to be about $4.10, with $2.40 being the average price of the last App they purchased.
NPD released more info here. Kids tend to play on devices that have 12 Apps installed, but 88 percent of those are free Apps.
Children spend approximately five days a week using mobile devices such as a smartphone, tablet or iPod Touch, with an average session generally lasting just under one hour
An average of 6.5 gaming applications are on the device
Gaming is the most popular type of app used by children, followed by listening to or downloading music, and taking pictures
87% of boys play games
80% of girls play games
Gaming applications are the apps most frequently paid for at 35%, followed closely by educational games and movie apps
“Those who already own a device but don’t let their child use it would allow their child to do so if more educational apps were available or if the devices were durable enough to withstand the child’s use.”
According to NPD, new retail game sales were $10.5 billion in 2009. If you add used video games, rentals, subscriptions, digital game downloads, DLC, and mobile games, there is an additional $4.5 – $4.75 billion in sales.