IDCput out a new research report “The Worldwide Video Game and Entertainment Console Hardware and Packaged Software 2012–2016 Forecast” with some interesting takeaways from analyst Lewis Ward, including:
PS3 has shipped an estimated 77 million bundles
Xbox360 has shipped approximately 76 million bundles
Nintendo’s Wii U will exceed 50 million bundles by year-end 2016
The volume of packaged game discs shipped will decline an average of roughly 3% per year through 2016
Eighth-generation console tie ratios will be approximately 25% lower than the tie ratios of seventh- or current-generation consoles
IESherpa Opinion – Although the number of physical games bought will decline, the number of digital games will likely increase at a faster rate, resulting in net growth for the games industry overall. Either way, we have another three years to see if this is correct and a lot can happen between now and then.
IHS iSuppli released new estimates on the install base of the Nintendo 3DS, citing a lower lifetime potential due to competition from iPhone and other devices that play games that weren’t present when the DS launched.
IHS forecasts a global installed base of 3DS devices at 11.6 million by the end of 2011
By 2015, IHS forecasts a global installed base of 70 million 3DS devices
This compares to total sales of DS/DS Lite of 91 million at a comparable point in its sales cycle
Nintendo today announced that they sold 2.7 million Wii™ and Nintendo DS™ systems in November. This includes:
1.2 million Wii systems
More than 1.5 million Nintendo DS systems
“According to our internal numbers, Nintendo sold 600,000 Wii systems during Thanksgiving Week alone, an increase of 50,000 over 2009,” said Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications.
Nintendo still dominates with kids in the portable space
Apple is becoming a significant player especially with girls.
44% of tween girls (8-11) are now using an Apple device to play games
58% of teen girls (12-15) are now using an Apple device to play games
17% of teen girls (12-15) play games on the Sony PSP
44% of teen boys (12-15) play games on the Sony PSP
The videogame franchise girls prefer is the Mario series
36% of teen boys prefer Call of Duty: Modern Warfare
The key demographic for online games are boys and girls ages 8-11.
91% of tween boys play games online
93% of tween girls play games online
Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls
The report also includes:
Overview of Markets and Trends Specific to Kids Gaming
Companies to Watch
VC Investment Update
Marketing Games to Kids
Survey data collected from 5,000 kids
M2 analysts Louise Curcio, Billy Pidgeon, and Wanda Meloni developed Kids and Games: What Boys and Girls Are Playing Today in partnership with KidSay, a research company that has been tracking kids’ preferences for over 10 years. M2 Research and KidSay have formed a strategic partnership to create this ongoing report series, which will be released twice per year.