IDC_logoIDC put out a new research report “The Worldwide Video Game and Entertainment Console Hardware and Packaged Software 2012–2016 Forecast” with some interesting takeaways from analyst Lewis Ward, including:

  • PS3 has shipped an estimated 77 million bundles
  • Xbox360 has shipped approximately 76 million bundles

IDC estimates:

  • Nintendo’s Wii U will exceed 50 million bundles by year-end 2016
  • The volume of packaged game discs shipped will decline an average of roughly 3% per year through 2016
  • Eighth-generation console tie ratios will be approximately 25% lower than the tie ratios of seventh- or current-generation consoles

IESherpa Opinion – Although the number of physical games bought will decline, the number of digital games will likely increase at a faster rate, resulting in net growth for the games industry overall. Either way, we have another three years to see if this is correct and a lot can happen between now and then.

IHS iSuppli released new estimates on the install base of the Nintendo 3DS, citing a lower lifetime potential due to competition from iPhone and other devices that play games that weren’t present when the DS launched.

  • IHS forecasts a global installed base of 3DS devices at 11.6 million by the end of 2011
  • By 2015, IHS forecasts a global installed base of 70 million 3DS devices
  • This compares to total sales of DS/DS Lite of 91 million at a comparable point in its sales cycle



This week Nintendo announced that the Wii has sold more than 7 Million units for the third consecutive year. According to Nintendo’s internal sales figures:

  • The Nintendo DS™ family of portable video game systems has sold more than 47 million in the United States since the original model launched in November 2004
  • This Nintendo DS is now the best-selling video game system of all time in the U.S.
  • The Wii™  marked its third consecutive calendar year with U.S. sales of more than 7 million – a feat never before accomplished in the history of video games by a home console.
  • Nintendo has sold more than 34 million Wiis in the U.S. now

Nintendo today announced that they sold 2.7 million Wii™ and Nintendo DS™ systems in November. This includes:

  • 1.2 million Wii systems
  • More than 1.5 million Nintendo DS systems

“According to our internal numbers, Nintendo sold 600,000 Wii systems during Thanksgiving Week alone, an increase of 50,000 over 2009,” said Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications.

Our friends at M2 Research recently put out a report called Kids and Games: What Boys and Girls Are Playing Today, which outlines the major gaming trends and preferences among children. Some of the report findings include:

  • Nintendo still dominates with kids in the portable space
  • Apple is becoming a significant player especially with girls.
  • 44% of tween girls (8-11) are now using an Apple device to play games
  • 58% of teen girls (12-15) are now using an Apple device to play games
  • 17% of teen girls (12-15) play games on the Sony PSP
  • 44% of teen boys (12-15) play games on the Sony PSP
  • The videogame franchise girls prefer is the Mario series
  • 36% of teen boys prefer Call of Duty: Modern Warfare
  • The key demographic for online games are boys and girls ages 8-11.
  • 91% of tween boys play games online
  • 93% of tween girls play games online
  • Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls

The report also includes:

  • Overview of Markets and Trends Specific to Kids Gaming
  • Companies to Watch
  • Buying Habits
  • VC Investment Update
  • Marketing Games to Kids
  • Survey data collected from 5,000 kids

M2 analysts Louise Curcio, Billy Pidgeon, and Wanda Meloni developed Kids and Games: What Boys and Girls Are Playing Today in partnership with KidSay, a research company that has been tracking kids’ preferences for over 10 years. M2 Research and KidSay have formed a strategic partnership to create this ongoing report series, which will be released twice per year.