Here’s a great presentation from Xyo app search on App discovery and App Store optimization. It has a lot of information such as the importance of the App name, icon, keywords and the optimal copy to get an App higher up in the rankings. Anyone launching a iOS, Android, or Windows Mobile app should check this out.
According to NPD, the highest price parents are willing to pay for an App for their children tends to be about $4.10, with $2.40 being the average price of the last App they purchased.
NPD released more info here. Kids tend to play on devices that have 12 Apps installed, but 88 percent of those are free Apps.
Children spend approximately five days a week using mobile devices such as a smartphone, tablet or iPod Touch, with an average session generally lasting just under one hour
An average of 6.5 gaming applications are on the device
Gaming is the most popular type of app used by children, followed by listening to or downloading music, and taking pictures
87% of boys play games
80% of girls play games
Gaming applications are the apps most frequently paid for at 35%, followed closely by educational games and movie apps
“Those who already own a device but don’t let their child use it would allow their child to do so if more educational apps were available or if the devices were durable enough to withstand the child’s use.”
Now in its 7th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present– operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2010 at the Mandarin Oriental Hyde Park in London on 19th and 20th January 2010. This is your perfect opportunity to question and meet industry experts from:
Walt Disney Internet Group,
Digital Legends Entertainment
Namco Bandai Networks Europe
Fox Mobile Distribution
Real Networks plus many more.
The unbeatable speaker line-up includes over 45 cutting-edge viewpoints from industry leaders. Independent developers are eligible for a special rate and International Digital Entertainment Agency contacts receive a 15% discount when registering using code C0004IDEA. For full details please visit www.mobilegamesforum.co.uk or contact email@example.com.
There are currently only 800 applications available for Windows Mobile, compared with more that 100,000 for iPhone. Microsoft is making the Windows Marketplace for Mobile available to 6.0 and 6.1 users (the current version is 6.5). The store launched on Windows Mobile 6.5 a month ago, and will now be available to 30 million devices worldwide.