Our friend Moacyr Alves, president of ACIGAMES (the major games association in Brazil) sent us a nice presentation on the current Brazilian Games Market. Here are some of the key data points:

  • 85 Percent of Brazilian gamers play on PC
  • 73 Percent of Brazilian gamers play on smartphones
  • 66 Percent of Brazilian gamers play console games
  • 31 Percent of Brazilian gamers play on tablets
  • Action and adventure games are the most popular genre among men (23 percent) and women (20 percent)
  • 70 Percent of smartphones and 71 percent of tablets are Android OS
  • 6 percent of smartphones and 18 percent of tablets are iOS
  • 9 percent of smartphones and 7 percent of tablets are Windows

Here’s a great presentation from Xyo app search on App discovery and App Store optimization. It has a lot of information such as the importance of the App name, icon, keywords and the optimal copy to get an App higher up in the rankings. Anyone launching a iOS, Android, or Windows Mobile app should check this out.


According to NPD, the highest price parents are willing to pay for an App for their children tends to be about $4.10, with $2.40 being the average price of the last App they purchased.

NPD released more info here. Kids tend to play on devices that have 12 Apps installed, but 88 percent of those are free Apps.

  • Children spend approximately five days a week using mobile devices such as a smartphone, tablet or iPod Touch, with an average session generally lasting just under one hour
  • An average of 6.5 gaming applications are on the device
  • Gaming is the most popular type of app used by children, followed by listening to or downloading music, and taking pictures
  • 87% of boys play games
  • 80% of girls play games
  • Gaming applications are the apps most frequently paid for at 35%, followed closely by educational games and movie apps
  • “Those who already own a device but don’t let their child use it would allow their child to do so if more educational apps were available or if the devices were durable enough to withstand the child’s use.”


Global smartphone device shipments are predicted grow at a rate of 49.2%, according to IDC. Other key points include:

  • Smartphone shipments will surpass 450 million units in 2011
  • Smartphone shipments were 303.4 million units in 2010
  • Android is expected to reach market share of nearly 40% by the end of 2011
  • Symbian is expected to fall to a little over 20% of the overall market
  • iOS is expected to have around 16% by the end of 2011
  • BlackBerry is expected to end the year at 14.9% of the overall market

There’s a nice table showing the 2015 market share predictions here.

Computerworld reported new smartphone unit predictions for 2010. IDC’s forecasts:

  • Mobile phone vendors will ship nearly 270 million smartphones in 2010
  • 173.5 million smartphones shipped in 2009
  • For the first half of 2010, vendors shipped 199.4 million smartphones, a 55.5% increase over the same period in 2009

Smartphone shipments will increase in 2011 by 24.5%

They also broke out market percentage predictions for the end of 2010 by operating system:

  • Symbian (Nokia devices), will finish 2010 with 40% of the global market
  • BlackBerry has 18%
  • Android 16%
  • Apple’s iPhone will have nearly 15%,
  • Windows Phone 6.8%

IDC predicts that in 2014, Android will have almost 25% market share, Windows Phone will have almost 10% and the other major OSs will decline.

According to a report by Pyramid Research, Smartphones will capture 37% of the worldwide cell phone market by 2014. This is an increase of 16%in 2009.

  • China will capture the No. 1 position in 2010
  • Brazil will have a CAGR of 43% over the next five years
  • India will have a CAGR of 39% over the next five years
  • Turkey will have a CAGR of 37% over the next five years
  • Nigeria will have a CAGR of 34% over the next five years
  • Latin America will be the fastest growing region at a compound annual growth rate of 48%
  • Africa and the Middle East will have a 39% CAGR

Pyramid also forecasts sales of 1.8 billion smartphones over the next five years

Mobile Game Forum 2010 Logo

Now in its 7th year, the Mobile Games Forum is firmly established as the leading Mobile Games event in Europe. With the whole ecosystem present – operators, publishers, developers, handset manufacturers and software providers – all industry viewpoints will be represented at MGF 2010 at the Mandarin Oriental Hyde Park in London on 19th and 20th January 2010. This is your perfect opportunity to question and meet industry experts from:

  • Orange
  • Vodafone
  • 3
  • Sony Ericsson
  • Nokia
  • EA Mobile
  • Chillingo
  • Glu Mobile
  • AdMob
  • Walt Disney Internet Group,
  • Ariadne Capital
  • PAN Vision
  • Flirtomatic
  • Scoreloop
  • GetJar
  • Digital Legends Entertainment
  • Mplayit
  • Fishlabs
  • TinRaven
  • Mountain Sheep
  • Namco Bandai Networks Europe
  • Finblade
  • DFJ Esprit
  • Digital Chocolate
  • Doughty Hanson
  • Xendex
  • Ideaworks 3D
  • HandyGames
  • Fox Mobile Distribution
  • Handmark
  • Dojo Media
  • Real Networks plus many more.

The unbeatable speaker line-up includes over 45 cutting-edge viewpoints from industry leaders. Independent developers are eligible for a special rate and International Digital Entertainment Agency contacts receive a 15% discount when registering using code C0004IDEA. For full details please visit www.mobilegamesforum.co.uk or contact andrew_mowbray@osneymedia.com.

There are currently only 800 applications available for Windows Mobile, compared with more that 100,000 for iPhone. Microsoft is making the Windows Marketplace for Mobile available to 6.0 and 6.1 users (the current version is 6.5). The store launched on Windows Mobile 6.5 a month ago, and will now be available to 30 million devices worldwide.