A recent study by In-Stat, predicts mass adoption of Ultra HD TVs will stretch into the 2020s. Ultra HD comes in: 4K (3840×2160) 4x 1080p resolution; and 8K (7680×4320) 16x 1080p resolution. In-Stat also predicted:
40% of North American homes will have Ultra HD sets by 2025
28.2% of European homes will have Ultra HD sets by 2025
20 million Ultra HD sets will be shipped in North America by 2025
It will take 5-10 years before displays reach 5% of all homes
Broadcasters won’t begin offering Ultra HD content until 2017
A number of consumer-electronics manufacturers are already exploring the higher formats, and theatrical film makers are already producing 4K content for digital cinemas.
Digital cinemas are already exhibiting 4K content and creating infrastructure for 4K and 8K content
1080p and 3D content will become more widely distributed before Ultra HD arrives in the home
For game makers, this should give an idea of how much the art requirements are going to change on games such as Modern Warfare 6 and Grand Theft Auto 11 (ok that was a joke).
According to NPD, October saw the following hardware sales in the U.S.:
Wii – 507,000 units
PlayStation 3 (PS3) – 321,00 units
Xbox 360 – 250,000 units
We would expect all of these numbers to rise for the holidays. While Wii is selling pretty well, the deep discounting retailers are putting on bundles, including $300 configurations for PS3 and 360 will push those platforms for the holidays. Also, given the fact that the $300 price point was where the PS2 really took off as a DVD player that also played games a decade ago, the Blu-ray capabilities of the PS3 are now priced at a mainstream consumer price where we should see adoption increase. It’s not a cheap Blu-ray system and will likely benefit from Blu-ray movie discounting this holiday season, as well as inexpensive HDTVs.