There is a lot of interest in what the average ARPU and ARPPU is in social games and I thought it would be good to link to some articles and blogs that define the numbers and give insight into what we use:

Dean Takahashi at GamesBeat has some data on virtual goods from a research study commissioned by PlaySpan today:

  • 31% of the people who have bought virtual goods have also sold them.
  • In-game virtual currency is the most frequently traded virtual good between players
  • Sellers of virtual currency have earned a median of $22 in the past year
  • 49% of social network gamers who have bought virtual goods also made a sale (median earning $50)
  • 25% of virtual goods buyers also made a sale (median earning $98)
  • 69% of buyers of virtual goods have not sold virtual goods, however 30% were interested in doing so
  • Sellers had a median age of 21, an annual household income of $30K and 89% were male