According to NPD, impulse buyers are paying less for games, meaning lower prices are spurring software sales.

  • 40% of video game buyers have purchased a game on impulse in the past 6 months
  • Impulse shoppers in the industry are
  • 26% of impulse shoppers are age 13 – 17
  • 23% of impulse shoppers are age 35 – 44
  • The average price of impulse purchases is $27.19
  • The average price of planned purchases is $42.97
  • 1/3 of gamers have bought a used game in the past 6 months
  • 10% gamers say they would never buy a used game
  • Only 3% of reported purchases were pre-ordered
  • 46 % of impulse buyers are females
  • 37 % of planned buyers are females
  • Almost 20% of gamers bought a game that was a sequel to one they had enjoyed
  • 43% of impulse buyers paid only $10 – $20 for their last game
  • Only 15% of impulse purchases were made online