Niko Partners, the leading analyst and market data research firm on the China and Southeast Asia video game markets, recently released their and 2019 China PC Online Games Market Report . Here are some highlights from the studies: 2019 China Mobile Games Market Report
China is the world’s largest market for PC online games accounting for 50% of all PC Game revenue.
China’s domestic PC online game revenue was $15.21 billion in 2018.
China’s domestic Revenue is forecast to remain strong, reaching $16 billion by 2023.
China domestic mobile game revenue was $15.63 billion in 2018, up 28.9% from the previous year.
China domestic mobile game revenue is forecast to reach $25.5 billion by 2023.
China total game revenue is projected to reach $41.49 billion in 2023.
There were 312.4 million PC online gamers in China in 2018 and 79.7 million (26%) of them spend money in games.
The number of PC online gamers in China is projected to reach 354 million in 2023.
There were 598 million mobile gamers in China in 2018, and 239 million (40%) of them spend money in games.
The number of mobile gamers in China is projected to reach 728 million in 2023.
Niko Partners projects that there will be 767 million total gamers in China, by 2023.
95% of gamers in China play mobile games.
China has 138,000 internet cafes
eSports is currently the most important long-term driver of growth for the PC online games market.
PC eSports game revenue was $6.3 billion in 2018, up 11.1% over 2017 and accounting for 41.4% of total PC online games revenue.
PC eSports game revenue is projected reach $9.5 billion in 2023, accounting for 59.4% of total PC online games revenue.
Mobile eSports game revenue was $5.6B in 2018, and accounted for 36% of total mobile games revenue.
Mobile eSports game revenue is projected to reach $11.5B in 2023, 45% of total mobile games revenue.
Last month, the German game association GAME put out their guide to the German games industry. Here’s a
link to the current report.
Development Industry Numbers
520 companies in that are active in the development and marketing of games
The industry employs over 11,000 people
50 million euros have been allocated to the federal budget in 2019 for the introduction of games funding
Applications for that funding will begin in the Autumn of 2019
34.3 million people in Germany play games; that’s almost half of all Germans
47 percent of German gamers are women – that’s 16,121,000 female gamers
53 percent of German gamers are men – that’s 18,179,000 male gamers
The average age of a gamer in Germany increased to over 36 in 2018
17.3 million PC players
18.2 million Smartphone players
16 million console players
11.5 million tablet players
GDC is coming up and one session that should be relevant to anyone making a large game that needs the ability scale is on Friday, March 22nd at 1:30 PM in room 2000. Here’s a
link to the announcement. Game development veterans from Boss Fight Entertainment, Certain Affinity, and Intel will be answering questions collected online for anyone interested in client/server architecture.
This is an approach to audience participation that takes full advantage of social media where anyone can ask a question here:
https://www.leaseweb.com/events/game-developers-conference-sf-2019, or on Twitter @GamesNetworker using the hashtag #GDCBackendAMA.
After the session, Leaseweb has promised to post the responses in a blog post on their site. Maybe we ca
n get someone there to live tweet the session.
Zorka.mobi and Adjust released a report on the Russian mobile market for games. You can get the report here.
The total revenue of the Russian gaming industry was $1.4 billion USD in 2016 (Source: NewZoo)
Russian mobile game revenue was $699.3 million USD in 2016.
It’s expected to grow at a CAGR of 12.5% per year
Russia has 152,528,000 Gamers
80% of Russian Gamers are Male
The Russian mobile market average ARPU is $4.90 USD
Android users are retained longer, but monetize less than iOS
iOS TOP-10 – 25,000 daily installs (need 80,000 installs in 3-5 days to chart)
Android TOP-10 – 40,000 daily installs (need 150,000 installs in 3-5 days to chart)
The average app review time for a mobile game is currently 2 days for the iOS App Store according to:
This is a great site to check and see how approvals are going across a cross-section of app developers, so the waiting game is a little more transparent.
India is clearly the next untapped market for games. I’ve heard a lot of interesting figures lately, but the market is dominated in the mobile space by Android at around 73 percent of the addressable market. I’ve also heard that India is also more accustomed to subscription based games and micro-transactions are something they are getting more comfortable with, so expect micro-transaction models to grow. Other interesting data includes:
The market for Digital Games in India is $853.9 Million in 2015
Mobile is 49 percent of the market, or around $416 Million today
Mobile is growing at a 64 percent growth rate year-over-year
By 2015, the mobile market for games in India is expected to be around $832 Million
There are approximately 185 Million mobile gamers in India in 2015
ARPPU in India for mobile games in October 2015 was $13.07 with a 1.53 percent conversion rate from player to payer
Digital console is 2.7% of the market today
MMO games are 28 percent of the market, with Free-to-Play MMO games comprising 21 percent of the total market
Cost-per-install in India is $0.74 for Android
Cost-per-install in India is $1.26 for iOS
Unity released a report on the mobile game market. In just seven months in 2015, 174,000 games were built using the platform. Here’s a link to the full report complete with info and breakdowns on the install base by device:
According to the Game Publishers Association, China (GPC):
China had 517 million gamers as of this time last year
147 million of those players are core gamers
There were 358 million mobile gamers in China in 2014
The U.S. is now the top market by revenue for mobile games
According to Global Mobile Game Confederation (GMGC):
China will become the largest market for mobile games in 2016 with estimated revenue of $7.7 billion
The U.S. will reach $7.3 billion in mobile game revenue in 2016
The mobile game market in China will reach $9.3 billion in 2017
The mobile game market in the U.S. will reach $8.2 billion in 2017
Our friends at
Niko Partners recently predicted that in China
515 million people are expected to play mobile, PC online, and console games in 2015
579 million smartphones were sold in 2013 in China
452 million smartphones were sold in 2014 in China
250 million 4G enabled smartphones are expected to sell in China in 2015
SuperData released a new report on the US digital games market. Here are the interesting points:
There are 287 Million Mobile Active Gamers in the U.S.
$1.2 Billion in U.S. digital game sales for December 2014
11% Year over on year growth in December 2014, compared to December 2013
17% Growth in mobile digital revenues
10% Increase in console digital sales
10% Decrease in social game revenues
Average spend on PS4 was $11.09, down from $20 in November 2014
Average spend on Xbox One was $6.88, down from $21 in November 2014
Average spend on Steam was $2.35, down from $8 in November 2014