According to Newzoo, the top 100 countries in the world by game revenue includes:
- 1.7 billion gamers
- $81.5 billion in revenue for 2014 this year
- The US is the top country for game revenue in 2014 at $20.5 billion
- Japan monetizes the most per person online at $120.20
I ran the numbers differently than they did. You can see the ranks of game revenue by country on the left, but I chose to look at it differently. I divided the revenue by the online population of each country. This gave me the RPPO (Revenue Per Person Online) – since I figure this is a good gauge of technology and that these people are also likely playing on mobile devices. Then I ran the ARPD (Average Revenue Per Day) based on that number divided by 365. It results in some interesting data.
For me, this is most interesting for geographic (soft) launches of mobile games. If we can look at how a game monetizes in specific country or two, we can make a more educated guess about how it might monetize given the propensity to spend per country. Of course it isn’t flawless, but it sure does give an interesting set of benchmarks to measure against. Here’s the full list.
RANK | COUNTRY | POP | INTERNET POP | REVENUE | RPPO | ARPD |
3 | Japan | 126,999,808 | 101,663,346 | $ 12,219,552,000 | $ 120.20 | $ 0.3293 |
6 | Korea | 49,512,026 | 42,629,854 | $ 3,356,202,000 | $ 78.73 | $ 0.2157 |
1 | USA | 322,583,006 | 274,292,330 | $ 20,484,628,000 | $ 74.68 | $ 0.2046 |
5 | United Kingdom | 63,489,234 | 55,476,893 | $ 3,426,259,000 | $ 61.76 | $ 0.1692 |
13 | Australia | 23,630,169 | 20,806,364 | $ 1,143,044,000 | $ 54.94 | $ 0.1505 |
8 | Canada | 35,524,732 | 31,890,552 | $ 1,717,991,000 | $ 53.87 | $ 0.1476 |
4 | Germany | 82,652,256 | 71,080,940 | $ 3,528,196,000 | $ 49.64 | $ 0.1360 |
20 | Switzerland | 8,157,896 | 6,950,527 | $ 325,731,000 | $ 46.86 | $ 0.1284 |
7 | France | 64,641,279 | 56,237,913 | $ 2,608,818,000 | $ 46.39 | $ 0.1271 |
30 | Ireland | 4,677,340 | 3,899,031 | $ 179,576,000 | $ 46.06 | $ 0.1262 |
25 | Norway | 5,091,924 | 4,888,247 | $ 223,430,000 | $ 45.71 | $ 0.1252 |
21 | Austria | 8,526,429 | 7,111,042 | $ 310,340,000 | $ 43.64 | $ 0.1196 |
9 | Italy | 61,070,224 | 36,886,415 | $ 1,514,067,000 | $ 41.05 | $ 0.1125 |
19 | Sweden | 9,631,261 | 9,053,385 | $ 370,406,000 | $ 40.91 | $ 0.1121 |
88 | Iceland | 333,135 | 323,141 | $ 13,121,000 | $ 40.60 | $ 0.1112 |
71 | Luxembourg | 536,761 | 505,736 | $ 20,535,000 | $ 40.60 | $ 0.1112 |
26 | Denmark | 5,640,184 | 5,470,978 | $ 221,460,000 | $ 40.48 | $ 0.1109 |
29 | Finland | 5,443,497 | 5,096,746 | $ 205,745,000 | $ 40.37 | $ 0.1106 |
10 | Spain | 47,066,402 | 37,370,723 | $ 1,489,366,000 | $ 39.85 | $ 0.1092 |
34 | New Zealand | 4,551,349 | 4,164,939 | $ 140,004,000 | $ 33.61 | $ 0.0921 |
15 | Taiwan | 23,532,713 | 19,292,118 | $ 643,417,000 | $ 33.35 | $ 0.0914 |
97 | Malta | 430,146 | 307,812 | $ 9,872,000 | $ 32.07 | $ 0.0879 |
22 | Belgium | 11,144,420 | 9,807,090 | $ 293,560,000 | $ 29.93 | $ 0.0820 |
17 | Netherlands | 16,802,463 | 15,861,525 | $ 433,195,000 | $ 27.31 | $ 0.0748 |
27 | Portugal | 10,610,304 | 7,983,193 | $ 214,519,000 | $ 26.87 | $ 0.0736 |
2 | China | 1,393,783,836 | 701,073,270 | $ 17,866,677,000 | $ 25.48 | $ 0.0698 |
46 | Singapore | 5,517,102 | 4,378,372 | $ 81,606,000 | $ 18.64 | $ 0.0511 |
14 | Mexico | 123,799,215 | 56,130,564 | $ 1,006,072,000 | $ 17.92 | $ 0.0491 |
92 | Cyprus | 1,153,058 | 779,928 | $ 11,722,000 | $ 15.03 | $ 0.0412 |
67 | Slovenia | 2,075,592 | 1,494,426 | $ 21,206,000 | $ 14.19 | $ 0.0389 |
40 | Czech Republic | 10,740,468 | 8,491,414 | $ 117,774,000 | $ 13.87 | $ 0.0380 |
83 | Estonia | 1,283,771 | 1,078,368 | $ 14,508,000 | $ 13.45 | $ 0.0369 |
50 | Hong Kong | 7,259,569 | 5,372,081 | $ 70,797,000 | $ 13.18 | $ 0.0361 |
12 | Russian | 142,467,651 | 88,059,255 | $ 1,143,197,000 | $ 12.98 | $ 0.0356 |
53 | Slovakia | 5,454,154 | 4,830,199 | $ 60,760,000 | $ 12.58 | $ 0.0345 |
65 | Qatar | 2,267,916 | 2,084,215 | $ 25,549,000 | $ 12.26 | $ 0.0336 |
64 | Lithuania | 3,008,287 | 2,223,124 | $ 27,068,000 | $ 12.18 | $ 0.0334 |
49 | Greece | 11,128,404 | 6,899,610 | $ 79,699,000 | $ 11.55 | $ 0.0316 |
11 | Brazil | 202,033,670 | 118,593,764 | $ 1,339,375,000 | $ 11.29 | $ 0.0309 |
69 | Panama | 3,926,017 | 1,970,861 | $ 20,980,000 | $ 10.65 | $ 0.0292 |
48 | Hungary | 9,933,173 | 7,549,211 | $ 80,322,000 | $ 10.64 | $ 0.0292 |
23 | Poland | 38,220,543 | 26,372,175 | $ 279,656,000 | $ 10.60 | $ 0.0291 |
18 | Turkey | 75,837,020 | 37,349,732 | $ 375,039,000 | $ 10.04 | $ 0.0275 |
80 | Latvia | 2,041,111 | 1,605,130 | $ 15,915,000 | $ 9.92 | $ 0.0272 |
36 | Chile | 17,772,871 | 13,789,971 | $ 132,225,000 | $ 9.59 | $ 0.0263 |
63 | Croatia | 4,272,044 | 2,978,469 | $ 28,209,000 | $ 9.47 | $ 0.0259 |
55 | Belarus | 9,307,609 | 5,511,966 | $ 51,472,000 | $ 9.34 | $ 0.0256 |
38 | Romania | 21,640,168 | 13,196,174 | $ 122,354,000 | $ 9.27 | $ 0.0254 |
58 | Bulgaria | 7,167,998 | 4,548,095 | $ 41,977,000 | $ 9.23 | $ 0.0253 |
73 | Uruguay | 3,418,694 | 2,137,709 | $ 19,473,000 | $ 9.11 | $ 0.0250 |
24 | Argentina | 41,803,125 | 27,004,819 | $ 243,946,000 | $ 9.03 | $ 0.0247 |
86 | TFYR Macedonia | 2,108,434 | 1,572,892 | $ 13,238,000 | $ 8.42 | $ 0.0231 |
57 | Serbia | 9,468,378 | 5,586,343 | $ 46,297,000 | $ 8.29 | $ 0.0227 |
56 | Israel | 7,822,107 | 6,323,391 | $ 47,912,000 | $ 7.58 | $ 0.0208 |
33 | Saudi Arabia | 29,369,428 | 19,677,517 | $ 143,522,000 | $ 7.29 | $ 0.0200 |
99 | Bahrain | 1,344,111 | 1,236,582 | $ 8,872,000 | $ 7.17 | $ 0.0197 |
72 | Costa Rica | 4,937,755 | 2,876,736 | $ 20,216,000 | $ 7.03 | $ 0.0193 |
52 | United Arab Emirates | 9,445,624 | 8,973,343 | $ 62,819,000 | $ 7.00 | $ 0.0192 |
43 | Peru | 30,769,077 | 13,107,627 | $ 88,903,000 | $ 6.78 | $ 0.0186 |
82 | Puerto Rico | 3,683,601 | 2,144,961 | $ 14,535,000 | $ 6.78 | $ 0.0186 |
28 | Colombia | 48,929,706 | 31,589,018 | $ 209,041,000 | $ 6.62 | $ 0.0181 |
70 | Oman | 3,926,492 | 3,121,561 | $ 20,618,000 | $ 6.61 | $ 0.0181 |
74 | Kuwait | 3,479,371 | 2,963,728 | $ 18,644,000 | $ 6.29 | $ 0.0172 |
90 | Albania | 3,185,413 | 2,048,858 | $ 12,481,000 | $ 6.09 | $ 0.0167 |
39 | Ukraine | 44,941,303 | 19,630,361 | $ 118,604,000 | $ 6.04 | $ 0.0166 |
59 | Ecuador | 15,982,551 | 6,806,968 | $ 40,869,000 | $ 6.00 | $ 0.0164 |
42 | Venezuela | 30,851,343 | 15,953,229 | $ 89,000,000 | $ 5.58 | $ 0.0153 |
93 | Libya | 6,253,452 | 1,974,840 | $ 10,981,000 | $ 5.56 | $ 0.0152 |
81 | Bosnia and Herzegovina | 3,824,746 | 2,857,850 | $ 15,627,000 | $ 5.47 | $ 0.0150 |
60 | Dominican Republic | 10,528,954 | 6,089,947 | $ 33,063,000 | $ 5.43 | $ 0.0149 |
98 | Jamaica | 2,798,837 | 1,749,553 | $ 9,327,000 | $ 5.33 | $ 0.0146 |
78 | Lebanon | 4,965,914 | 3,749,265 | $ 16,933,000 | $ 4.52 | $ 0.0124 |
95 | Paraguay | 6,917,579 | 2,313,238 | $ 10,200,000 | $ 4.41 | $ 0.0121 |
96 | El Salvador | 6,383,752 | 2,470,512 | $ 10,043,000 | $ 4.07 | $ 0.0111 |
87 | Cuba | 11,258,597 | 3,429,369 | $ 13,208,000 | $ 3.85 | $ 0.0106 |
45 | Malaysia | 30,187,896 | 22,520,170 | $ 81,861,000 | $ 3.64 | $ 0.0100 |
91 | Guatemala | 15,859,714 | 3,711,173 | $ 12,433,000 | $ 3.35 | $ 0.0092 |
62 | Kazakhstan | 16,606,878 | 9,758,202 | $ 30,491,000 | $ 3.12 | $ 0.0086 |
44 | South Africa | 53,139,528 | 28,179,892 | $ 85,101,000 | $ 3.02 | $ 0.0083 |
84 | Bolivia | 10,847,664 | 4,617,851 | $ 13,622,000 | $ 2.95 | $ 0.0081 |
51 | Thailand | 67,222,972 | 21,578,574 | $ 63,628,000 | $ 2.95 | $ 0.0081 |
35 | Vietnam | 92,547,959 | 44,728,429 | $ 131,242,000 | $ 2.93 | $ 0.0080 |
76 | Syrian Arab Republic | 21,986,615 | 6,134,266 | $ 17,524,000 | $ 2.86 | $ 0.0078 |
47 | Iran | 78,470,222 | 28,249,280 | $ 80,384,000 | $ 2.85 | $ 0.0078 |
37 | Egypt | 83,386,739 | 43,819,731 | $ 122,434,000 | $ 2.79 | $ 0.0077 |
79 | Azerbaijan | 9,514,887 | 5,956,319 | $ 16,110,000 | $ 2.70 | $ 0.0074 |
54 | Morocco | 33,492,909 | 19,760,816 | $ 53,322,000 | $ 2.70 | $ 0.0074 |
32 | Indonesia | 252,812,245 | 54,405,195 | $ 146,684,000 | $ 2.70 | $ 0.0074 |
16 | India | 1,267,401,849 | 223,062,725 | $ 582,853,000 | $ 2.61 | $ 0.0072 |
85 | Tunisia | 11,116,899 | 5,127,114 | $ 13,302,000 | $ 2.59 | $ 0.0071 |
75 | Algeria | 39,928,947 | 7,063,431 | $ 17,836,000 | $ 2.53 | $ 0.0069 |
41 | Philippines | 100,096,496 | 48,526,781 | $ 115,611,000 | $ 2.38 | $ 0.0065 |
94 | Angola | 22,137,261 | 4,706,382 | $ 10,667,000 | $ 2.27 | $ 0.0062 |
31 | Nigeria | 178,516,904 | 74,584,362 | $ 152,824,000 | $ 2.05 | $ 0.0056 |
100 | Sri Lanka | 21,445,775 | 5,333,564 | $ 8,857,000 | $ 1.66 | $ 0.0045 |
66 | Uzbekistan | 29,324,920 | 14,416,131 | $ 21,900,000 | $ 1.52 | $ 0.0042 |
61 | Pakistan | 185,132,926 | 21,993,792 | $ 30,505,000 | $ 1.39 | $ 0.0038 |
89 | Sudan | 38,764,090 | 9,691,023 | $ 12,692,000 | $ 1.31 | $ 0.0036 |
77 | Bangladesh | 158,512,570 | 14,107,619 | $ 17,555,000 | $ 1.24 | $ 0.0034 |
68 | Kenya | 45,545,980 | 18,355,030 | $ 21,151,000 | $ 1.15 | $ 0.0032 |