NewZoo has put out some great infographics over the past several months forecasting 2018 game revenue, and it felt like time to do something with the data they have given out for free. They listed 2018 projected revenue by country and the gamer population for each of the top 13 countries in terms of market size, China, USA, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy, Russia, Mexico, and Brazil.
Since we’re never content to just know the size of the market, we played with the data a little more to get the annual projected revenue per player in each of the countries. We even broke it down to a daily average per player. Of course we don’t have the numbers on what percentage is paying in each country, but these numbers should help define the ballpark size.
All of this should be taken into consideration when looking at different countries to target with your games. Previously we looked at the
top languages for game localization. If you want to download the XLSX file we used for these slides, it’s available at: 2018_Gamer_Market_Tables_Thanks_NewZoo-IDEA-10-16-2018
Entertainment Software Association (ESA) and The NPD Group report that:
In 2017 the US video game industry generated a record $36 billion in revenue
In 2016 The US video game industry generated $30.4 billion in revenue
2017 revenue increased by 5.6 billion up (18 percent) over 2016
2017 US video game Hardware (including peripherals) was $6.9 billion
2017 US video game Software (including in-game purchases and subscriptions) was $29.1 billion
2016 US video game Hardware (including peripherals) was $5.8 billion
2016 US video game Software (including in-game purchases and subscriptions) was $24.6 billion
Zorka.mobi and Adjust released a report on the Russian mobile market for games. You can get the report here.
The total revenue of the Russian gaming industry was $1.4 billion USD in 2016 (Source: NewZoo)
Russian mobile game revenue was $699.3 million USD in 2016.
It’s expected to grow at a CAGR of 12.5% per year
Russia has 152,528,000 Gamers
80% of Russian Gamers are Male
The Russian mobile market average ARPU is $4.90 USD
Android users are retained longer, but monetize less than iOS
iOS TOP-10 – 25,000 daily installs (need 80,000 installs in 3-5 days to chart)
Android TOP-10 – 40,000 daily installs (need 150,000 installs in 3-5 days to chart)
DFC Intelligence predicts 2016 game software sales to reach $79 billion. This is 8% higher than 2015.
Video Game Software Sales will be $98 billion in 2020
The market is seeing a CAGR of more than 5 percent
The PC Game Market in Asia, North America and Europe will grow to $40 billion by 2020
The PC Game Market in Asia, North America and Europe was $30 billion in 2015
Digitimes Research has checked with component manufacturers and
released estimates on console shipments for 2016:
Nintendo NX, which will launch in Q2 2016 is expected to ship 10-12 Million units in 2016
Xbox One is expected to ship 13 Million units in 2016
PlayStation 4 is expected to ship 18 Million units in 2016
TrendForce Forecasts VR Market Value to Hit US$70 Billion in 2020
The market for VR hardware is predicted to be $20 Billion in 2020
The market for VR software is predicted to be $50 Billion in 2020
The total VR market for software and hardware will be $6.7 billion in 2016
Unity released a report on the mobile game market. In just seven months in 2015, 174,000 games were built using the platform. Here’s a link to the full report complete with info and breakdowns on the install base by device:
SuperData released a new report on the US digital games market. Here are the interesting points:
There are 287 Million Mobile Active Gamers in the U.S.
$1.2 Billion in U.S. digital game sales for December 2014
11% Year over on year growth in December 2014, compared to December 2013
17% Growth in mobile digital revenues
10% Increase in console digital sales
10% Decrease in social game revenues
Average spend on PS4 was $11.09, down from $20 in November 2014
Average spend on Xbox One was $6.88, down from $21 in November 2014
Average spend on Steam was $2.35, down from $8 in November 2014
According to a new study from Insights Meta:
75 percent of players play both F2P and P2P titles
Less than 10% of “pay to play” gamers don’t play free-to-play games
28 percent of P2P players spend money on F2P games
20 percent of F2P-exclusive players spend money on F2P games
36 percent of gamers surveyed said they’d downloaded free content on their console
1/3 of all gaming time is spent on F2P games
The full study is available from Insights Meta. There’s also an interactive infographic if you want to check it out.