new research from nielsen:
article also lists interest in technology devices among those over 13 years old.
According to a new report released by
The Nielsen Company and the Cable & Telecommunications Association for Marketing on 3DTV:
77% of consumers believe 3DTV is better-suited for special events such as movies or sporting events, as opposed to everyday viewing
42% say they are interested in playing video games in 3D
71% of hardcore or regular gamers are interested in 3D video games
60% of viewers say 3DTV made them feel like they were “part of the action”
Nearly 50% felt it made them more engaged with what they were watching
47% said 3DTV would make them watch programs they wouldn’t normally watch
Almost 90% felt the 3D glasses would constrain their multitasking activities
Nielsen released its Insight on Casual Games – Analysis of Casual Games for the PC, which tracked 847 PC casual game titles.
Download the full report from Nielsen here .
console usage data that shows Xbox 360 users play their systems the most. recently announced
Other points include:
50% of gameplay came from adults 18+
Teenagers 12-17 play the most (25% of gaming in June)
The LA Times has a story about Nielsen’s fourth annual gamer survey . the survey looks at the habits of 2,400 respondents. Here’s what it found:
Used game sales are up 31% for the first 5 months of 2009 over the same period in 2008
The average respondent to their survey had purchased 3.4 used games so far in 2009
13% rented a game in May 2009
10.4% rented a game in May 2008
1/3 of games purchased were used – an increase of 13% over 2008
poised to grow to a eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. The global in-game advertising market is $2B global industry by 2012.
The latest Nielsen study also showed that 82% of consumers react positively to receiving contextual in-game ads during game play.