According to a new report released by The Nielsen Company and the Cable & Telecommunications Association for Marketing on 3DTV:

  • 77% of consumers believe 3DTV is better-suited for special events such as movies or sporting events, as opposed to everyday viewing
  • 42% say they are interested in playing video games in 3D
  • 71% of hardcore or regular gamers are interested in 3D video games
  • 60% of viewers say 3DTV made them feel like they were “part of the action”
  • Nearly 50% felt it made them more engaged with what they were watching
  • 47% said 3DTV would make them watch programs they wouldn’t normally watch
  • Almost 90% felt the 3D glasses would constrain their multitasking activities

Nielsen released its Insight on Casual Games – Analysis of Casual Games for the PC, which tracked 847 PC casual game titles.

  • Of 847 the titles tracked, they were played by over 43 million unique people
  • On average, players played around 30 minutes a day
  • Casual games account for 75% of the total number of minutes of PC video game play across all video game titles
  • Casual gamers have the vast majority of play minutes and a very high frequency of play
  • 58% of casual gamers are female
  • 88% of casual game players play card games and puzzle games
  • Casual games have a high recurring game play rate
  • Casual game play sessions last an average of 31 minutes
  • Non-casual game play sessions are more than double, at 80 minutes
  • World of Warcraft game play sessions last on average 120 minutes

Download the full report from Nielsen here.

The LA Times has a story about Nielsen’s fourth annual gamer survey. the survey looks at the habits of 2,400 respondents. Here’s what it found:


  • Used game sales are up 31% for the first 5 months of 2009 over the same period in 2008
  • The average respondent to their survey had purchased 3.4 used games so far in 2009
  • 13% rented a game in May 2009
  • 10.4% rented a game in May 2008
  • 1/3 of games purchased were used – an increase of 13% over 2008