According to NPD, and their latest report, Core Gaming 2013, within the US population ages 9 and older, almost half play video games on core gaming device.
Only 14 percent, or 37.5 million people, would be considered a core gamer*
Ages 9-17 are most likely to be a core gamer (26 percent)
Ages 18-34 are the next largest group of core gamers (21 percent)
Over the past year
88 percent of core gamers state they purchased new physical games
78 percent purchased physical used games
70 percent purchased digital full games
*Core Gamers were described as playing Action, Adventure, Fighting, Flight, Massively Multi-Player, Racing, Real Time Strategy, Role-Playing, Shooter, or Sport games on a PlayStation 3, Xbox 360, PC or a Mac, and spending 5 hours or more per week gaming on any of these devices.
IDCput out a new research report “The Worldwide Video Game and Entertainment Console Hardware and Packaged Software 2012–2016 Forecast” with some interesting takeaways from analyst Lewis Ward, including:
PS3 has shipped an estimated 77 million bundles
Xbox360 has shipped approximately 76 million bundles
Nintendo’s Wii U will exceed 50 million bundles by year-end 2016
The volume of packaged game discs shipped will decline an average of roughly 3% per year through 2016
Eighth-generation console tie ratios will be approximately 25% lower than the tie ratios of seventh- or current-generation consoles
IESherpa Opinion – Although the number of physical games bought will decline, the number of digital games will likely increase at a faster rate, resulting in net growth for the games industry overall. Either way, we have another three years to see if this is correct and a lot can happen between now and then.
Steve Ballmer released numbers on the success of Xbox 360 at CES this week according to GamesIndustry.biz. the worldwide numbers are now:
50 Million Xbox 36o consoles sold
30 Million gamers on Xbox Live
8 Million Connects sold
Sony announced in their press conference that there are:
60 Million PSN accounts
Although Sony has more accounts, I believe that there is higher engagement on Xbox Live since the players tend to be more core on Xbox and play more often according to everything I know and have heard.
According to NPD, October saw the following hardware sales in the U.S.:
Wii – 507,000 units
PlayStation 3 (PS3) – 321,00 units
Xbox 360 – 250,000 units
We would expect all of these numbers to rise for the holidays. While Wii is selling pretty well, the deep discounting retailers are putting on bundles, including $300 configurations for PS3 and 360 will push those platforms for the holidays. Also, given the fact that the $300 price point was where the PS2 really took off as a DVD player that also played games a decade ago, the Blu-ray capabilities of the PS3 are now priced at a mainstream consumer price where we should see adoption increase. It’s not a cheap Blu-ray system and will likely benefit from Blu-ray movie discounting this holiday season, as well as inexpensive HDTVs.
SCEA’s director of PSN operations and strategic operations said that the PSN userbase is:
Average age 28 years old
Usually in the middle- to higher-income range
Opinion: IESherpa would expect the age to drop given the price cut as well as the income level as the PS3 now has the properties that made the PS2 a success. It’s a great machine for playing games, but it’s a justifiable purchase for famalies as a Blu-Ray player that plays games. This was a major factor in the PS2 becoming mainstream since it was on par or slightly cheaper than the average DVD player in 1999. Let’s hope Blu-Ray content can help drive demand for the platform.