Niko Partners, the leading analyst and market data research firm on the China and Southeast Asia video game markets, recently released their 2019 China PC Online Games Market Report and 2019 China Mobile Games Market Report. Here are some highlights from the studies:

Market Size

  • China is the world’s largest market for PC online games accounting for 50% of all PC Game revenue.
  • China’s domestic PC online game revenue was $15.21 billion in 2018.
  • China’s domestic Revenue is forecast to remain strong, reaching $16 billion by 2023.
  • China domestic mobile game revenue was $15.63 billion in 2018, up 28.9% from the previous year.
  • China domestic mobile game revenue is forecast to reach $25.5 billion by 2023.
  • China total game revenue is projected to reach $41.49 billion in 2023.

Player Base

  • There were 312.4 million PC online gamers in China in 2018 and 79.7 million (26%) of them spend money in games.
  • The number of PC online gamers in China is projected to reach 354 million in 2023.
  • There were 598 million mobile gamers in China in 2018, and 239 million (40%) of them spend money in games.
  • The number of mobile gamers in China is projected to reach 728 million in 2023.
  • Niko Partners projects that there will be 767 million total gamers in China, by 2023.
  • 95% of gamers in China play mobile games.

eSports

  • China has 138,000 internet cafes
  • eSports is currently the most important long-term driver of growth for the PC online games market.
  • PC eSports game revenue was $6.3 billion in 2018, up 11.1% over 2017 and accounting for 41.4% of total PC online games revenue.
  • PC eSports game revenue is projected reach $9.5 billion in 2023, accounting for 59.4% of total PC online games revenue.
  • Mobile eSports game revenue was $5.6B in 2018, and accounted for 36% of total mobile games revenue.
  • Mobile eSports game revenue is projected to reach $11.5B in 2023, 45% of total mobile games revenue.

Niko Partners released their Southeast Asia Gamer Segmentation Study today. Niko is the premier market research agency for video game research and insights for China and Southeast Asia and we have long relied upon Lisa Cosmas Hanson and her team for excellent data. I recommend them highly to anyone looking for deeper knowledge in the region. Here’s some of the key findings:

  • Southeast Asian gamers prefer games that foster community, teamwork, and competition.
  • 60% of GSEA gamers are strongly drawn to esports.
  • 42% of GSEA gamers fall into the segment of competitive arena gamers, who love esports and who spend the most of all the segments ($15.8/month on PC games, and $10.1/month on mobile games).

Our friends at Niko Partners recently predicted that in China

  • 515 million people are expected to play mobile, PC online, and console games in 2015
  • 579 million smartphones were sold in 2013 in China
  • 452 million smartphones were sold in 2014 in China
  • 250 million 4G enabled smartphones are expected to sell in China in 2015

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According to our friends at Niko Partners, the Chinese mobile-game market is expected to grow 93 percent to $2.9 billion in 2014

  • This is a CAGR of 37.6 percent from 2013 to 2018
  • 38 percent of Chinese mobile gamers will spend money in 2014
  • By 2018, the mobile-game market in China is expected to hit $7.7 billion

Niko Partners released some new data on China’s game market stating that:

  • Browser-based games will grow in China by 41 percent in 2012
  • Client-based MMOGs will continue to generate the majority of revenue in China
  • Webgames and social games will comprise an increasing market share
  • Social games are the most used applications on social networking sites such as Qzone, Pengyou, and RenRen.com
  • The webgames market is fragmented with low barriers to entry yet fewer infrastructure restrictions than the MMOG market

Niko Partners announced new estimates regarding the mobile game market in China. They predict:

  • 192 Million Chinese Mobile Gamers in 2012
  • Mobile games revenue will increase six-fold from the 2011 market of $600 million in the next 5 years

The weekly Niko Partners newsletter has some info on the growing Chinese Social Network Game Market.

According to Gamelook.com.cn –

As of 2011:

  • There are 235 million registered social network game players in China
  • There are 150 million active social network game players in China
  • 64.8 percent of registered social network game players in China are active players
  • The number of registered players grew 33.7 percent over the past year
Niko Partners, a research firm, has today released their annual review and five-year market forecast of the video game industry in China.
  • China’s Online Games Industry sees  
    21.4% growth-rate in 2011

  • Niko Partners estimates market size in China as $5.8 billion for 2011.

  • The market was $4.8 billion last year.
  • 2009 was the first year to see games on social networking sites in China, generating $80 million in revenues by Niko’s estimate.
  • By 2010, the amount of revenue generated from these social networking games had reached $500 million.
  • Niko Partners forecasts continued growth through 2015.

For additional information on Niko’s 2011 China’s Games Industry Annual Review and Five-Year Forecast Report, including a table of contents, please visit: http://www.nikopartners.com/researchstore.



ONLINE GAMES MARKET IN SOUTHEAST ASIA TO SEE MASSIVE GROWTH THROUGH 2014

Regional market revenue to rise from $405.7 million in 2010 to $833.7 million by 2014

SAN JOSE, Calif. – January 27, 2011 – Niko Partners, The leader in Asian Video Game Market Intelligence™, today announced the availability of its Southeast Asian Game Market Regional Report covering the fast growing geographical region including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The report consolidates and highlights findings from the company’s in-depth market intelligence conducted in each of the six countries in the second half of 2010.

“The Southeast Asian Game Market Regional Report presents essential data by country and with regional comparisons for any company looking to enter or expand share in the games market in Asia,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “With online games market revenue growth surpassing even the blistering growth in the number of gamers in the region over the next several years, there are real opportunities for online game publishers to capture market share and be a ship on the rising tide. This regional report is ideal for determining what countries to prioritize beyond the Asian giants of China, Korea and Japan.”

Key takeaways from the report include:
• By 2014, there will be more than 90 million gamers throughout these six Asian emerging markets
• Indonesia, Thailand and Vietnam present the most intriguing opportunities for online game publishers over the next several years
• The report presents industry overviews for each market, key online publishers and titles by region and provides important data on what drives each country’s gamers to play games

Niko also has published in-depth country reports that delve into the specifics market factors of each country, and offers consulting services that can help companies avoid mistakes when addressing the Southeast Asian market. Niko’s research team conducted nearly 800 surveys and interviews across the region with more than 100 online gamers interviewed per country. Industry experts from each country were also consulted to verify the information and ensure that the data is reflective of each country’s gaming population views and the operating environment for publishers. The 45-page report is available now at: http://www.nikopartners.com/researchstore or by contacting info@nikopartners.com, for $4,500.

ABOUT NIKO PARTNERS
Niko Partners is The leader in Asian Video Game Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2003, the firm conducts syndicated and custom research studies on Chinese gamers (including the region of Taiwan), Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s emerging markets.

The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the emerging Southeast Asian and Chinese video game industries.

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Niko Partners today announced that their series of report based on seven emerging Asian markets for games are now available. Here are some data points from the news:

  • 2010 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach $917 million this year
  • 2014 online games market revenue for Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan is estimated to reach$1.7 billion
  • This represents a 14% compound annual growth rate (CAGR) over the four-year period
  • Vietnam and Taiwan are the most significant of the seven markets in 2010
  • In 2010 there are 64 million gamers throughout these seven Asian emerging markets: Indonesia, Malaysia, the Philippines, Thailand, Singapore, Vietnam and the region of Taiwan

The reports can be purchased here.